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Austin Marathon Brews Another Partnership with Oskar Blues Brewery

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Oskar Blues Brewery Austin will be Official Beer sponsor for fourth year in a row

The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. This partnership is entering its fourth year in a row. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the beer garden. Located at the 3-block-long finish line festival, the beer garden is for finishers aged 21 and over. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“We don’t have to be part of every occasion but the moments of celebration and accomplishment, like at the Austin Marathon, are definitely the ones we want to remember and be part of with the ones we love,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin.

Austin beer garden with Austin-brewed beers

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather. They can also listen to live music, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and a few other locally-brewed Oskar Blues beers. If runners visit the brewery after race day, the first beer is on the house when runners show their bib.

“Our partnership continues to grow just like the popularity of the Oskar Blues Brewery beer garden on race day,” said Jack Murray, co-owner of High Five Events. “The post-race celebration lasts for hours as friends and family celebrate their Austin Marathon accomplishments on historic Congress Avenue.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Hydration: 5 Things You Should Know and How They’ll Help

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You know about hydration, now learn about how it helps your body

Nuun is the Official Hydration partner of the Ascension Seton Austin Marathon. They know a thing or two about hydrating athletes. The experts at Nuun are constantly gathering information about how athletes can better fuel their bodies. This blog post was written by the Nuun experts to educate athletes and provide them with the information needed to be successful during training and racing.

Hydration is energy (for your muscles)

Most people think that the purpose of hydration is to prevent dehydration and replenish electrolyte stores that may be lost via sweat. Although both of those are true (recent studies have shown that electrolytes may play greater roles in fluids absorption than sweat replenishment), the fundamental goal of hydration is to deliver oxygen to working muscles. Try to think about hydration or the fluid you are consuming as a way of helping your muscles breathe, which in turn gives them the energy they need to perform.

Editor’s note: proper hydration, along with these 6 tips from this Austin Marathon blog will help you run your best!

Water does not hydrate you

Yes, you read that correctly! While water does fundamentally provide your body with fluid, it does not truly hydrate you. Water needs to be in a specific concentration (composing of carbohydrates and electrolytes) to exit the stomach and move into circulation where it can be used by the body. Our water needs to contain sodium to ensure proper fluid absorption. To make matters even more complicated, your “water” should contain different amounts of carbohydrates and electrolytes before/during/after your workout.

Mitigate gastric distress during exercise

To put it simply, when you are exercising, your body (stomach) is under stress. There are ways you can eat and drink to mitigate that stress or encourage it. When it comes to hydration, if the ratio of carbohydrates to fluid is too high or the electrolyte profile is too low, the delivery of fluid slows down. It sits in the stomach. That’s what causes sloshing and GI issues during racing. 

Help you fuel better

This builds on the previous point. With proper hydration, you can help eliminate the GI issues that can come with it. This allows for faster and more efficient fueling. This is achieved by not overloading your system and using multiple pathways to absorb fluids and carbohydrates.

Aids in recovery

One area that is critical to the recovery process is rehydrating. Rehydrating not only replenishes fluids lost during exercise, but it also aids in replenishing the electrolytes that were also lost. Keep in mind: drinking too much too fast can degrade the potential gains of the workout. Here’s why: over time your body has developed a strong immune system that helps repair itself when it is under the stresses of exercise. Therefore, naturally, your body begins repairing itself, slowly rehydrating, and continuing to hydrate throughout the day.

Editor’s note: recover faster when you follow this long training run recovery timeline from the Austin Marathon!

Nuun Hydration is our Official Hydration partner. Head over to www.nuunlife.com to stock up on your hydration supply and train with what will be on course. Save 25% with the code below!

2020 Austin Marathon Seeks Official Sponsorship Opportunities

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Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Marathon Grows to $48.5 Million in Economic Impact

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Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.