Ascension Seton Archives

Austin Marathon Announces Under Armour’s Return as Presenting Sponsor

September 3, 2019/in Press Release /by tteichh5e

In its third year, Under Armour’s return allows both brands to continue to positively impact the running community

High Five Events is excited to announce Under Armour’s return as the presenting sponsor of the Ascension Seton Austin Marathon. This marks the third year in a row of their involvement. Under Armour will support athletes in providing innovative run products and supporting the local running community. They will also help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020.

Under Armour's return means the UA Recovery Zone will return to the Austin Marathon finish line festival.

Under Armour Recovery Zone at the 2019 Ascension Seton Austin Marathon finish line festival.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run. “This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, Under Armour will provide the Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day.

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.

KXAN Simple Health Named Title Sponsor of Austin Marathon 5K

August 27, 2019/in Press Release /by tteichh5e

Austin Marathon KXAN Simple Health 5K will continue to benefit Paramount Theatre

The Austin Marathon KXAN Simple Health 5K will take place on February 16, 2020.

Runners take off at the 2019 Austin Marathon 5K.

High Five Events introduces KXAN Simple Health as the title sponsor of the 2020 Austin Marathon 5K. The partnership includes amplification of the Simple Health initiative, race weekend activations, and year-round media opportunities. The Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre will take place on Sunday, Feb. 16, 2020.

“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon KXAN 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”

Bettering Central Texans

KXAN’s Simple Health is a public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms. KXAN has partnered with The American Heart Association and focuses on their four tenants; eat smart, add color, move more, be well. The Austin Marathon was recently on KXAN’s Studio 512 to discuss summer training tips as part of KXAN’s fitness focus. KXAN is the Austin, Texas, NBC affiliate. They’re committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand.

“The growth of our partnership with KXAN has been tremendous and we know the Austin Marathon KXAN 5K will benefit from that growth,” Jack Murray, co-owner of High Five Events. “Their Simple Health initiative aligns with one of our main goals: to get people moving and living healthier lives.”

Austin Marathon KXAN 5K

The Austin Marathon KXAN 5K will begin at 7:30 a.m. Runners will take off 30 minutes after the Ascension Seton Austin Marathon and Austin Half Marathon. It still benefits Paramount Theatre, Austin’s original performing arts venue since 1915. Participants will participate in the only Austin 5K that runs on historic Congress Avenue. The stroller-friendly course is perfect for the entire family. All participants receive an Under Armour participant shirt and a commemorative finisher medal. The current price, $39, will increase to $49 on Tuesday, September 10th. More than 2300 participants registered for the 2019 Austin Marathon 5K.

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Austin Marathon Title Sponsor, Ascension Seton, Returns for Second Year

August 20, 2019/in Press Release /by tteichh5e

Ascension Seton’s role as Austin Marathon title sponsor expands positive community impact

High Five Events announces the return of Ascension Seton as the Austin Marathon title sponsor. Entering its second year, the partnership has grown tremendously. Both Ascension Seton and Austin Marathon are focused on helping others improve their lifestyles and helping keep those on the move injury-free. Additionally, Ascension Seton will be the Official Medical Provider. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020.

“Ascension Seton is excited to return as the title sponsor and Official Medical Provider for the Austin Marathon,” said Adam Bauman, vice president of Orthopedics & Sports Performance at Ascension Seton. “The Austin Marathon reflects the community’s commitment to be an active and vibrant city, and through our partnership with High Five Events and friends of the Austin community, we are committed to promote, support, and facilitate activities for a healthy lifestyle.”

Official Medical Provider for race day

As the Official Medical Provider, Ascension Seton doctors and nurses will staff the finish line medical tent and work with Travis County EMS on course. During race weekend, Team Ascension Seton will participate in all events. They will also volunteer their time and have a major presence at the Health and Fitness Expo. Their presence will be felt as they get involved with local running clubs and attend community runs outside of race weekend. Ascension Seton will raise funds and spread awareness as an Official Austin Gives Miles charity. Ascension Seton is part of the largest nonprofit health system in the U.S. and the world’s largest Catholic health system.

“It’s been tremendous to watch this partnership grow and see our continued positive impact on the running community,” said Jack Murray, co-owner of High Five Events. “Ascension Seton’s involvement as Austin Marathon title sponsor has taken our event to another level. We’re pumped to continue supporting Central Texas and the running community together!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

7 Tips to Help You Run Your Best

August 12, 2019/in Blog post /by tteichh5e

These 7 tips will help you run your best and get the most out of training

Run your best when you follow these 7 tips! There are some things that are out of our control, like the weather. But when you execute the things you can control, you truly run your best. These tips are as easy as relaxing while you run and as technical as checking your cadence. Keep these tips in mind when you’re training for the Ascension Seton Austin Marathon.

Stay relaxed and keep your body loose during your run.

Relax

Sounds simple, but we can unknowingly put a strain on our body in an effort to produce mileage or a certain pace. Really focus on relaxing your body. Unclench your fists and loosen your shoulders and jaw. You can even begin your run or workout at a slightly slower than normal pace to really dial in your breathing. Slowly increasing your heart rate at the beginning will help with relaxation.

Take time off

Listen to your body, whether you suspect an injury or just don’t feel good. The last thing you want is to have something minor become a major issue. If you have to take more than a day or two off, visit a specialist and get checked out. Ascension Seton’s Dr. Martha Pyron specializes in sports performance. If there’s something wrong she’ll diagnose it and help you build a plan to get back to running.

Get more sleep

Feeling a little sluggish since you’ve increased your mileage? Add one extra minute of sleep per night for every mile you run that week. If you run 30 miles per week, add 30 minutes of sleep. Your body repairs itself when you sleep. Make sure you give your body enough time to do what it needs when you begin asking more of it.

People try different nuun hydration flavors at the 2019 Austin Marathon expo.

Hydrate

This might seem like a no-brainer, but it’s extremely vital. At a minimum, you should drink 30-50 ounces every day. The more active the are, the more you should increase that amount. Make sure you have a good balance of water and an electrolyte-infused fluid, like nuun hydration.

Lift weights

Don’t run every day, mix it up. Cross-training is important to prevent overuse injuries. You work your muscles differently and build strength when you lift weights. When lifting weights, focus on a lighter weight with more reps. If you can’t make it to the gym, build your own workout that includes push ups, sit ups, squats, and lunges. Not a fan of lifting weights? Cross-train with these five non-running activities.

Check your cadence

The average runner’s cadence should be 150 steps per minute. You don’t have to count this in your head! Every runner is different, especially if you’re just starting out of have been running all your life. Under Armour makes knowing your cadence seamless. Their bluetooth connected shoes, like the UA HOVR Velociti 2, sends the information from your run directly to their MapMyFitness app. The app even provides personalized coaching tips! Tracking your cadence, mileage, pace, and other running-related data will help you see improvement.

Focus on your stride

This coincides with the first tip to relax. Your stride improves when you relax. Don’t overstride or run on your tippy toes. You want your stride to be smooth and comfortable. This better optimizes the energy your body uses and helps avoid injury.

You will ask more of your body as you increase your mileage. It’s important that you take care of your body. Incorporate these tips so that you can run your best. Do you have a tip that helps you run your best? Let us know on Facebook or Twitter.

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