Tag Archive for: Austin

What the What is it with Massage?

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The experts explain 3 different types of massage

This post was written by the experts at Austin Massage Company. They’re the official massage company of the 2019 Austin Marathon presented by Under Armour.

So, you’re a runner, but do you know the best type of massage you should be getting? Some of our clients initially think the biggest difference in types of massage is how hard you’re mashed into the table or whether or not cucumbers are placed on your eyes. And before you ask, no these aren’t the types of massage you’ll find on sites like. you’ll have to look elsewhere for those.

The varying types you can receive truly impact your road to recovery. We’re here to let you in on a little knowledge about three main types that we suggest for athletes like yourselves:

Active Release Technique

Active Release Technique, commonly known as A.R.T., is a massage technique that combines specific movement with deep pressure to help relieve muscle adhesions and reduce scar tissue buildup. During an A.R.T session, the therapist uses his or her hands to evaluate the texture, tightness, and mobility of the client’s soft tissue. This technique aims to break up these adhesions, as well as work on the movement of the muscle.

Trigger Point

Trigger Point therapy is a massage modality that targets muscle knots and areas of referred pain in the muscle tissue. Therapists search for and target knots in the muscles or areas of referred pain. Deep pressure is used to help loosen the adhesions. Like A.R.T., Trigger Point therapy is best used to treat injuries. Specifically, Trigger Point therapy is effective in the treatment of IT band tightness, calf strains, and hamstring injuries. All of which are commonly found in athletes.

Deep Tissue

And finally, deep tissue. Most runners are familiar with deep tissue. It is often confused with deep pressure (e.g., when you tell the therapist to “go harder”). Deep tissue massage targets both the superficial and deep layers of muscles and fascia. They’re often quite intense as a result of the deliberate, focused work.

Schedule an appointment with their professionals today!
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Tell them you’re training for the Austin Marathon or Austin Half Marathon!

Test the Latest Under Armour Running Gear

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The District Cultural Arts Fest Giveaway

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Win 2 tickets to The District Cultural Arts Fest on Sept. 1st

The Austin Marathon provides two different tours of Austin. One is 13.1 miles long. The second is 26.2 miles in length. They showcase the best that Austin has to offer, including restaurants, murals, and historic places. In 2018, the course was changed to proudly run through the historic East Side with the purpose of showcasing more of Austin. Feedback has been positive as runners loved the exposure. The District Cultural Arts Fest on Sept. 1st is no different! And you and a friend can win two tickets to learn more about the rich cultural history of this vital part of Austin. BONUS: we’re adding two Austin Marathon VIP entries! That’s more than $400 in value.

Celebrate East Austin

Presented by Six Square, the District Cultural Arts Fest is an exciting celebration that honors the rich legacy and cultural contributions of Central Texas’ Black community. Join Six Square – Austin’s Black Cultural District as they continue creating a nexus of thriving Black arts and culture in East Austin. They will have two guided bus tours departing at 2:30 and 4:30 in the afternoon. Those tours will stop at sites of national, regional, and local historic significance. Each site will celebrate African Americans and others who played important roles in creating the vibrancy of Austin and The District.

Win 2 tickets to the District Cultural Arts Fest on Sept. 1st!

Win 2 tickets to the District Cultural Arts Fest on Sept. 1st!

Sites include Six Square Headquarters, Doris Miller Auditorium, Oakwood Cemetary, Givens Park, a secret location, and Huston-Tillotson University. The District Cultural Arts Fest will highlight the history of each of these locations. Each site will feature a different interaction, whether it be dancing, music, or theater. All sites will feature food and drinks. For more information, including site details and ticket prices, please visit Six Square’s website.

To win, visit the District Cultural Arts Fest post on the Austin Marathon Facebook page. Like the post and tag the friend that you’d take with you in the comments. It’s that simple! Contest ends on Thursday, August 30th.

Under Armour, Inc. Returns as the Presenting Sponsor of the 2019 Austin Marathon

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The Austin Marathon presented by Under Armour will take place on February 17, 2019

High Five Events is excited to announce Under Armour, Inc. has returned as the presenting sponsor of the Austin Marathon®. The Austin Marathon presented by Under Armour will take place on February 17, 2019. The partnership will showcase Under Armour’s innovative performance products to runners from around the world, highlight their brand’s continued support of the sport of running, and provide finishers an opportunity to recover post-race in the Under Armour Recovery Zone.The 2019 Austin Marathon presented by Under Armour.

“Under Armour is thrilled to be back as presenting sponsor of the Austin Marathon—it is one of the highlights of the year for us and for the running community,” said Josh Rattet, General Manager of Under Armour Run. “The city of Austin and its dedicated running community truly offer an unprecedented experience for runners from all over the world, and UA Run is proud to support them.”

Partnership furthers both brands’ ability to positively impact the running community for second year

Under Armour will outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, they’ll provide the 30-member Austin Marathon pace team with the newly-designed UA HOVR performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day.

[bctt tweet=”“By extending our partnership with @underarmour we’re both continuing our commitment to support runners from around the world and celebrate their race-day achievements,” said @JackSBR1, co-owner of @highfiveevents.” username=”austinmarathon”]

2019 will mark the Austin Marathon’s 28th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. 

Register for the 2019 Austin Marathon pres. by Under Armour