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All You Need for an Unforgettable Austin Marathon Weekend

We’re here to help you have an unforgettable Austin Marathon weekend

It’s no secret. The City of Austin is amazing. There’s a reason it’s the #1 city in America. We’re proud to call The Live Music Capital of the World our home. We run here and consume one taco for every mile. We’re pretty sure it’s a city ordinance. Whether you’re an Austinite or visiting for the first time during Austin Marathon weekend, we want you to love what we love. We’ve run, walked, and biked the Austin Marathon course from every direction to bring you the best. We put in the work so all you have to do to have an unforgettable Austin Marathon weekend is decide what you want to do and where you want to go.

26.2 reasons

Image of the 2019 Austin Marathon finish line with the Texas State Capitol in the background. The Austin Marathon finish line is just the beginning of an unforgettable Austin Marathon weekend.This list starts with Austin, Texas, and gets better. The 26.2 most common reasons why participants love to Run Austin are in this blog. Folks love Austin Marathon weekend and the good word is spreading! 

Epic race day

The USATF-certified course will have tens of thousands of spectators! It also has 2 Energy Zones stocked with GU Energy Labs Gels and Chews, 22 aid stations with nuun and water, and 15 bands performing live music. This year’s commemorative medals and participant shirts are bringing the heat! The designs get better every year. The streets of Austin will be filled with custom UA shirts from all events before you get your one-of-a-kind medal. Don’t forget: marathoners receive special UA socks and will earn a special long-sleeve UA finisher shirt!

Our approved on-course spots

Image of the Won't You Be My Neighbor mural of Mr. Rodger's at Home Slice Pizza in Austin, Texas. Participants will pass this mural and many others during the the 2020 Austin Marathon, making for an unforgettable Austin Marathon weekend.We’re not sure where to begin with this one so we’re jumping in headfirst. We’ve searched the Austin Marathon course high and low for the best Austin has to offer. Not just places to eat, but must-see murals, where to shop, best photo opportunities, and places that you have to visit. We want you to enjoy the full Austin experience!

Event weekend

  • Shakeout Run – We begin Austin Marathon weekend with our friends at Fleet Feet Austin and it gets better from there. Join us Friday morning (Feb. 14th) for the official Austin Marathon Shakeout Run. Check out the details and RSVP today!
  • Group photo taken outside of Fleet Feet Austin from the 2019 Austin Marathon Shakeout Run. The 2020 Austin Marathon Shakeout Run will be part of an unforgettable Austin Marathon weekend.Expo – There’s sooo much to do at the two-day Health & Fitness Expo. You can purchase your official Austin Marathon Under Armour gear. Scoop of the limited-edition UA HOVR ATX-themed Machinas. Don’t miss the newest running products. Take all the pictures with our sweet backdrops. Grab any last-minute race-day needs. And take advantage of the LOWEST PRICING for what will be our epic 30th anniversary on Feb. 14, 2021!
  • Manzano Mile – The Manzano Mile presented by Dole Packaged Foods is on Saturday, Feb. 15th. More friends are joining the fun, like H-E-B (sponsor) and Marathon Kids (beneficiary). This is a family-friendly event that will feature athletes of all abilities, from elites to the youngest runners. It takes place on Riverside Drive, next to the Health & Fitness Expo.
  • KXAN Simple Health 5K – The only 5K to run on historic South Congress Avenue. The KXAN Simple Health 5K benefits the legendary Paramount Theatre. The event is stroller-friendly and perfect for the entire family. Run out and back on South Congress, cross the finish line, then get the party started at the 3-block-long finish line festival.

Austin Marathon Hilton VIP Experience

Image of two participants showing off their medals to a friend while they enjoy beers at the Oskar Blues beer garden at the 2019 Austin Marathon, capping off an unforgettable weekend.Purchase the Hilton VIP Experience and you’ll have access to not one, but two VIP sections! You’ll take your race-day experience to the next level with separate gear check, catering from Tacodeli, Tito’s Handmade Vodka cocktails, sweet swag, and so much more!

Finish line festival

  • Under Armour recovery zone – Work out your sore muscles after you cross the finish line. Recover as much as possible so you can celebrate with friends and family at the beer garden and dance to the live music.
  • Oskar Blues beer garden – When you cross the finish line it’s time to celebrate. Meet your friends and family at the expanded beer garden and celebrate the day with an ice-cold Oskar Blues brew. They’re brewed right here in Austin!
  • Live music – Did we mention that Austin is The Live Music Capital of the World? Not only are there 15 bands performing on course, there will be two bands at the finish line festival. Don’t forget to pack your dancing shoes!
  • Food trucks – Get a taste of Austin without leaving the finish line festival! Some of Austin’s finest food trucks will serve their delicious food. Make sure you grab something to eat and get back to the celebration!

Epic playlist

Group of friends take a selfie at the 2019 Austin Marathon finish line, capping off an unforgettable Austin Marathon weekend.In case we didn’t mention it, Austin is The Live Music Capital of the World. It’s only fitting that we have an epic running playlist. You’ve probably seen us introduce songs to our #WeLiketheSoundofThat playlist on Twitter. Make sure you check out the entire playlist on Spotify! Pro tip: follow and download the playlist before Feb. 16th so you can click play.

Share on social media

If you cross the finish line, earn your sweet medal, and celebrate at the 3-block-long finish line festival with friends and family and you don’t share it on social media did it really happen? Tag us on Facebook, Twitter, and Instagram so we can have fun with you! And if you’re not participating, follow along for exclusive race-day access.

So much to do, see, and eat while you’re in Austin! Where do you even begin? Listen, we provided the information, now you have to make the decisions. Share this with your friends and family when y’all start planning your Austin Marathon weekend. Have questions or want more recommendations? Hit us up on Facebook, Twitter, or Instagram.

2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Marathon Grows to $48.5 Million in Economic Impact

Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.