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Austin Marathon Announces Under Armour’s Return as Presenting Sponsor

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In its third year, Under Armour’s return allows both brands to continue to positively impact the running community

High Five Events is excited to announce Under Armour’s return as the presenting sponsor of the Ascension Seton Austin Marathon. This marks the third year in a row of their involvement. Under Armour will support athletes in providing innovative run products and supporting the local running community. They will also help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020. 

Under Armour's return means the UA Recovery Zone will return to the Austin Marathon finish line festival.

Under Armour Recovery Zone at the 2019 Ascension Seton Austin Marathon finish line festival.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run. “This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, Under Armour will provide the Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day. 

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.

Building an Unbreakable Bond through Running

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Running hundreds of miles has created an unbreakable bond between Samantha and her daughter

It’s no secret, running brings people together. They meet at a run club, on the roads, or at the Austin Half Marathon. Whether runners become fast friends or fall in love, it’s obvious running can build an unbreakable bond. Read Samantha’s edition of My Running Story to learn how running helped her and her daughter create their unbreakable bond. They’ve accomplished a lot and Samantha has her eyes set on a major goal on Austin’s streets on February 16, 2020!

Samantha's daughter loves running, it helps build their unbreakable bond.

The contagious smile of Samantha’s daughter when they’re running.

Never thought I would be a runner

I never thought I would be a runner, but my daughter changed all of that. I vividly remember our first run together. Lacing up a beat-up pair of sneakers, getting her little arms and legs inside her snowsuit (spring in Wisconsin), and slogging down the street just trying to sneak in one, maybe two miles. And why did I think that running with a stroller would be easy? Momentum or something? I was so wrong. I was also five months postpartum and had only ever gone for one intentional run before. 

Sure, I ran here and there, but never had I set a mileage or pace goal. That morning in March 2017 was the start of it all. That April we ran our first 5K together and somehow snagged first in our age group. That June we ran our second 5K in our new home: California. Then the miles just kept adding up. We have seen so many miles of California coastline, the Midwest, and New York City strictly by stroller and street. We have completed 5Ks, 10Ks, and a half marathon together. For others, she has waited for me at the finish line.

Her smile is contagious

She has been my biggest cheerleader and coach. Her smile is contagious when she’s taking in the sights on a training run or amidst other runners in the middle of a race or listening to the cheering at the finish line. Running has brought so much joy to both of us. I am forever grateful for my daughter and the unexpected gift she has given to me with running.

Now here I am one month postpartum with our baby boy. We are moving to Austin soon. A new baby, a new home, and a new jogging stroller. There truly is no better way to see a city than by running through its streets. So much adventure, challenge, and joy lie ahead as we get ready to discover the streets of Austin by stroller and street. And what better goal to have than to run the Austin Half (or perhaps I will finally check that full marathon off my bucket list!). Update – Samantha has committed to the Ascension Seton Austin Marathon!

My Running Story is a series of blog submissions from runners just like yourself. They submitted their inspirational running stories as part of a contest to win an entry of their choice to the 2020 Ascension Seton Austin Marathon. Their stories range from crossing their first finish line to drastic lifestyle change due to running. Everyone’s story is different and unique, impacting them in a specific way. While each story is specific to the author, everyone can resonate in some form or fashion because of the power of running. Other My Running Story submissions include Kayleigh Williamson, Kirsten Pasha, and Michael Coffey.

KXAN Simple Health Named Title Sponsor of Austin Marathon 5K

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Austin Marathon KXAN Simple Health 5K will continue to benefit Paramount Theatre

The Austin Marathon KXAN Simple Health 5K will take place on February 16, 2020.

Runners take off at the 2019 Austin Marathon 5K.

High Five Events introduces KXAN Simple Health as the title sponsor of the 2020 Austin Marathon 5K. The partnership includes amplification of the Simple Health initiative, race weekend activations, and year-round media opportunities. The Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre will take place on Sunday, Feb. 16, 2020.

“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon KXAN 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”

Bettering Central Texans

KXAN’s Simple Health is a public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms. KXAN has partnered with The American Heart Association and focuses on their four tenants; eat smart, add color, move more, be well. The Austin Marathon was recently on KXAN’s Studio 512 to discuss summer training tips as part of KXAN’s fitness focus. KXAN is the Austin, Texas, NBC affiliate. They’re committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand.

“The growth of our partnership with KXAN has been tremendous and we know the Austin Marathon KXAN 5K will benefit from that growth,” Jack Murray, co-owner of High Five Events. “Their Simple Health initiative aligns with one of our main goals: to get people moving and living healthier lives.”

Austin Marathon KXAN 5K

The Austin Marathon KXAN 5K will begin at 7:30 a.m. Runners will take off 30 minutes after the Ascension Seton Austin Marathon and Austin Half Marathon. It still benefits Paramount Theatre, Austin’s original performing arts venue since 1915. Participants will participate in the only Austin 5K that runs on historic Congress Avenue. The stroller-friendly course is perfect for the entire family. All participants receive an Under Armour participant shirt and a commemorative finisher medal. The current price, $39, will increase to $49 on Tuesday, September 10th. More than 2300 participants registered for the 2019 Austin Marathon 5K.

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Austin Marathon Title Sponsor, Ascension Seton, Returns for Second Year

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Ascension Seton’s role as Austin Marathon title sponsor expands positive community impact

High Five Events announces the return of Ascension Seton as the Austin Marathon title sponsor. Entering its second year, the partnership has grown tremendously. Both Ascension Seton and Austin Marathon are focused on helping others improve their lifestyles and helping keep those on the move injury-free. Additionally, Ascension Seton will be the Official Medical Provider. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020.

“Ascension Seton is excited to return as the title sponsor and Official Medical Provider for the Austin Marathon,” said Adam Bauman, vice president of Orthopedics & Sports Performance at Ascension Seton. “The Austin Marathon reflects the community’s commitment to be an active and vibrant city, and through our partnership with High Five Events and friends of the Austin community, we are committed to promote, support, and facilitate activities for a healthy lifestyle.”

Official Medical Provider for race day

As the Official Medical Provider, Ascension Seton doctors and nurses will staff the finish line medical tent and work with Travis County EMS on course. During race weekend, Team Ascension Seton will participate in all events. They will also volunteer their time and have a major presence at the Health and Fitness Expo. Their presence will be felt as they get involved with local running clubs and attend community runs outside of race weekend. Ascension Seton will raise funds and spread awareness as an Official Austin Gives Miles charity. Ascension Seton is part of the largest nonprofit health system in the U.S. and the world’s largest Catholic health system.

“It’s been tremendous to watch this partnership grow and see our continued positive impact on the running community,” said Jack Murray, co-owner of High Five Events. “Ascension Seton’s involvement as Austin Marathon title sponsor has taken our event to another level. We’re pumped to continue supporting Central Texas and the running community together!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.