Reserve Your Spot at the 2026 Ascension Seton Austin Marathon Health & Fitness Expo

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Limited Spaces Available at Expo and Finish Line Festival

Exhibitor registration is now open for the 2026 Ascension Seton Austin Marathon, Half Marathon, & 5K Health and Fitness Expo, scheduled for Friday, February 13, and Saturday, February 14, 2026, at the Palmer Events Center. The 70,000-square-foot Expo sold out in 2025 and is expected to reach full capacity again in 2026.

The Health and Fitness Expo is a premier opportunity for health, fitness, and wellness brands to connect with a broad and engaged audience. All race participants in the marathon, half marathon, and 5K are required to attend the Expo to pick up their race packets, ensuring high foot traffic and brand exposure. The 2025 Expo welcomed more than 35,000 attendees over two days, including 24,000+ registered participants. The event featured 60 exhibitors and saw an average attendee spend of $50.

The Austin Marathon is excited to roll out exclusive new perks for exhibitors to elevate your brand presence and engagement:

  • $10 Off Code: Invite your community to Run Austin® with a special race registration discount.
  • Team Running Opportunities: Rally your crew to run and represent your brand.
  • Exhibitor Lounge: Take a break, recharge, and connect with fellow exhibitors at the expo.
  • All-in-One Digital Exhibitor Portal: Your personal hub to prepare for race weekend success.
  • Expo Plus Package (Add-on, $500 value – limited to 8):
    • Recognition as a Featured Exhibitor on the official Expo webpage
    • Inclusion of a brand offer in one official pre-race Expo email
    • One 50% off race entry code (any distance) per 10×10 booth, limit 2 (value up to $140)

These added benefits are designed to maximize visibility, encourage engagement, and streamline your Expo experience.

The Expo is free and open to the public, offering attendees access to the latest in fitness, wellness, nutrition, apparel, gear, and more. Brands interested in exhibiting are encouraged to register by November 1, 2025, to guarantee participation. Exhibitors are encouraged to register early before prices increase. Details and exhibitor registration are available here. 

Exhibitor opportunities are also available at the 2026 Finish Line Festival on Sunday, February 15. This post-race celebration offers brands direct access to thousands of finishers, spectators, and supporters, creating an energetic environment for product engagement and brand promotion.

“We’re excited to officially open exhibitor registration for the 2026 Austin Marathon Health and Fitness Expo,” said Megan Frausto, Partnership Manager for the Austin Marathon. “Each year, the Expo grows in energy and reach, and 2026 will be no exception. This is a prime opportunity for brands to secure their spot early and connect with thousands of passionate runners, fitness enthusiasts, and wellness-minded attendees.”

The Ascension Seton Austin Marathon, Half Marathon & 5K is the city’s signature running event. With a finish line at the Texas State Capitol, the race offers participants a uniquely Austin experience complete with live music, cheering spectators, and a vibrant post-race celebration. The Finish Line Festival includes a recovery zone, live entertainment, beer garden, photo ops, and additional brand activations. Every participant, whether in the marathon, half marathon, or 5K, receives a custom belt buckle finisher medal—an iconic symbol of accomplishment and Austin pride. Race registration is open now at www.youraustinmarathon.com.

About the Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

Training Pace vs. Race Pace: Why Mastering Both Is Your Key to Austin Marathon Success

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Hello, Austin runners! Whether you’re gearing up for your very first marathon or know every pothole on Congress Avenue by heart, one crucial factor can elevate your race day performance: mastering the difference between training pace and race pace.

Let’s dive into these two essential speeds and why both matter for your best Austin Marathon ever!

🏃‍♀️ What Exactly Is Training Pace?Two women running the Austin Marathon, wearing black "Run Austin Pace Team" shirts and fun red heart-shaped headbands. One smiles and flashes a peace sign; both hold small flags and have race bibs pinned to their outfits. Austin Marathon Half Marathon & 5K

Simply put, training pace is how fast you run during workouts. However, not every run should feel like you’re racing—most shouldn’t. Training pace varies depending on your workout’s goal. Here’s a quick guide:

  • Easy Pace: Comfortable and conversational. Imagine a casual taco run with friends.
  • Tempo Pace: A sustained, comfortably hard effort. You’re pushing, but not sprinting.
  • Long Run Pace: Slightly slower than your race pace, focusing on building endurance.
  • Interval Pace: Short, fast bursts with recovery breaks, designed to enhance speed and strength.

Each of these paces is crucial to ensuring you hit the Austin Marathon start line healthy, strong, and prepared.

🏁 What Is Race Pace?

Race pace is the specific speed you aim to maintain during the marathon itself. It aligns directly with your personal race goals—whether you’re chasing a personal record (PR), aiming to qualify for another race, or simply wanting to finish strong and smiling.

Your ideal race pace depends on several factors:

  • Fitness Level: Your current training status.
  • Training Consistency: How effectively you’ve prepared.
  • Course Terrain: Watch out for those Enfield hills!
  • Weather Conditions: Texas weather in February can be full of surprises.

⚖️ Why You Shouldn’t Train at Race Pace All the TimeA runner in a neon green tank top, black shorts, and sunglasses competes in the Austin Marathon. He holds a small flag and wears a race bib that reads "Jonathan." Orange cones line the street, with other runners behind him. Austin Marathon Half Marathon & 5K

It’s easy to think: “If I always train at race pace, I’ll ace it on race day.” But training consistently at race pace can lead to burnout or injury.

Instead, aim for balance:

  • 80% of your runs: Keep these easy and conversational. Your body will thank you for this aerobic foundation.
  • 20% of your runs: Reserve these for tempo, interval, and race pace-specific workouts to build strength, speed, and race readiness.

Think of training like crafting the perfect Austin taco—balanced ingredients make it great; too much spice can burn you out!

🧠 Mental Benefits of Pace Variation

Mixing training paces not only boosts physical performance but also trains your mind:

  • Easy Runs: Help build consistency and enjoyment in your routine.
  • Tempo and Interval Runs: Teach your mind how to embrace discomfort and maintain focus.
  • Race Pace Workouts: Help you understand and internalize your target effort, reducing race-day surprises.

When you’re lined up on Congress Avenue come race day, your mind and body will both be prepared for what’s ahead.

🥑 Austin-Specific Pace Practice SpotsA smiling woman holding a "3:25" race pace flag runs with a group of marathon runners on a sunny Austin Marathon day. Other runners, wearing race bibs, are closely surrounding her on the road. Austin Marathon Half Marathon & 5K

Want to train specifically for the Austin Marathon? Incorporate these local favorites:

  • Shoal Creek Trail: Ideal for flat, tempo-paced workouts.
  • Enfield Road Hills: Perfect for practicing race-pace efforts and getting comfortable with inclines.
  • Lady Bird Lake Hike-and-Bike Trail: Great for scenic long runs—plus a coffee or smoothie afterward for recovery.

🎉 Final Thoughts

Training pace and race pace are like your favorite pair of running shoes—you need the right one for each occasion. By balancing both, you’ll build endurance, avoid burnout, and ensure you’re race-ready on the big day.

Stay consistent, trust your training, and remember: every run counts, not just race day. We can’t wait to see you at the Austin Marathon start line—prepared, strong, and ready to crush your goals!

BPN Returns as Official On-Course Hydration & Nutrition Partner of the 2026 Ascension Seton Austin Marathon

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Trusted Nutrition Leader BPN to Fuel Marathon, Half Marathon, and 5K Runners with On-Course Support

The Ascension Seton Austin Marathon, Half Marathon, and 5K proudly announces the continuation of its partnership with Bare Performance Nutrition (BPN) as the official on-course hydration and nutrition provider for the 2026 race weekend. Following a successful collaboration in 2025, BPN will once again provide athletes with the high-performance fuel they need to chase their goals through downtown Austin on February 15, 2026.

Founded and headquartered in Austin, BPN is a nationally recognized leader in performance nutrition. As part of the 2026 event, BPN will supply their flagship electrolytes at all 22 on-course aid stations, helping runners stay hydrated and focused from start to finish. Participants will also benefit from BPN’s Go Gels, available at the designated energy zones to deliver mid-race fueling for optimal endurance and energy.

“The Austin Marathon has a special place in my heart. This race led to my love for endurance training and shaped the evolution of Bare Performance Nutrition. Last year, we had the opportunity to fuel the runners on course with our gels and electrolytes. The partnership between the Austin Marathon and BPN just makes sense. We can’t wait to fuel the committed again in 2026. Go One More.” Said Nick Bare, BPN Founder and CEO. 

Throughout the year, BPN and the Austin Marathon team will collaborate on community activations and training support designed to prepare participants physically and mentally for race day. Together, they aim to inspire both new and returning runners to stay consistent and committed in their training journeys.

“We’re thrilled to continue our work with BPN,” said Jack Murray, Owner of the Ascension Seton Austin Marathon. “Their presence on-course makes a real impact for our runners — not just in terms of performance, but in creating a deeper connection to the Austin running community. Both of us being based in Austin makes this partnership even more special.”

The annual President’s Day Weekend event kicks off with a community shakeout run and a two-day Health & Fitness Expo at the Palmer Events Center on February 13–14, 2026. On Sunday, runners will race through Austin’s most iconic neighborhoods and finish at the Texas State Capitol, earning a commemorative belt buckle finisher medal and a celebration worthy of the journey. Registration is open now for all distances.

 

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About BPN: Our vision is to fuel performance and elevate athletic potential. We obsess over equipping people with the highest quality fuel, authentic creativity, and a team of committed people to Go One More. We are a brand for the committed. Those unwavering in the pursuit of their goals — never accepting mediocrity.

15 Healthy Austin Restaurants Every Runner Will Love

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Fueling your body properly is essential, whether you’re carb-loading for your next long run or celebrating after crossing the Austin Marathon finish line. Luckily, Austin’s vibrant food scene perfectly matches the energy of its running community. From refreshing smoothies and nutritious grain bowls to deliciously wholesome tacos, Austin knows how to keep its athletes fueled and satisfied. 🏃‍♀️🌮

Here’s your guide to 15 must-visit healthy restaurants in Austin that every runner—and anyone who values nutritious eating—will adore:

Exterior view of True Food Kitchen, one of the top Healthy Austin Restaurants, featuring a modern entrance with large windows, potted plants, and a yellow umbrella shading outdoor seating. The restaurant sign is visible above the door. Austin Marathon Half Marathon & 5K

 

1. True Food Kitchen – Domain & Downtown The perfect brunch spot after your run! Their seasonal menu includes nutrient-rich dishes like ancient grain bowls, grass-fed burgers, and the refreshing Kale-Aid.

 

 

The exterior of a modern white building with large windows and a square sign in the center displaying "PICNIK" in raised letters—a standout among healthy Austin restaurants. The sky above is clear and blue. Austin Marathon Half Marathon & 5K

2. Picnik – Burnet Road & South Lamar Known for its famous butter coffee, Picnik also serves amazing paleo-friendly and dairy-free meals. Don’t miss their protein-packed Harvest Hash.

 

 

A stone building with potted plants and a “JuiceLand” sign welcomes you. A large butterfly wing sculpture stands out front, surrounded by greenery—perfect for any runner seeking Healthy Austin Restaurants on a sunny day. Austin Marathon Half Marathon & 5K

 

3. Juiceland – Multiple Locations An Austin runner’s favorite! Refuel post-workout with a nutritious Wundershowzen smoothie or grab a Buddha Bowl for an easy, healthy meal on-the-go.

 

 

A corner view of Koriente, one of the top healthy dining Austin spots, with large windows, red and black trim, a sign out front, lush plant growth beside the building, and a clear blue sky above. Austin Marathon Half Marathon & 5K

 

4. Koriente – Downtown Healthy Asian fusion dishes made fast and fresh. Bonus: they’re happy to tailor meals to your specific dietary needs. Ideal fuel during marathon training!

 

 

A restaurant with pale green double doors and a black-and-white striped awning, Flower Child is a favorite among healthy dining Austin spots. Outdoor seating lines the sidewalk under a matching awning, welcoming health-conscious diners. Austin Marathon Half Marathon & 5K

 

5. Flower Child – Domain & Downtown Bright, veggie-forward dishes that satisfy and nourish. Try the Mother Earth Bowl—perfect after tackling those Duval hills.

 

 

Wooden signs hanging on a red stucco wall, under yellow leaves, read: “Casa de Luz,” “Organic Vegan Meals Breakfast, Lunch, Dinner,” and more—perfect for those seeking Austin healthy dining or runner friendly restaurants. Austin Marathon Half Marathon & 5K

 

6. Casa de Luz – Zilker A holistic haven offering plant-based, macrobiotic dishes. Dining here feels like a nourishing retreat for your body and mind.

 

 

A cozy restaurant interior with warm lighting, modern circular pendant lights, wooden tables, cushioned seating, and decorative plants on the walls creates an inviting and stylish atmosphere—perfect for healthy eating in Austin. Austin Marathon Half Marathon & 5K

 

7. The Well – Downtown Crafted with athletes in mind, The Well collaborates with nutritionists to provide performance-focused meals. Perfect for marathoners looking for clean eating.

 

 

The exterior of a CAVA restaurant with a green awning, brick walls, and large “CAVA” letters above the entrance stands out as a go-to spot for Healthy Austin Restaurants seekers. Food images are displayed on the glass doors. Austin Marathon Half Marathon & 5K

 

8. Cava – Multiple Locations Think Mediterranean Chipotle: packed with anti-inflammatory ingredients, fresh veggies, and lean proteins—just right after your tempo run.

 

 

A storefront with a large wooden sign reading "Blenders and Bowls" in colorful letters is mounted on a white brick wall. The wall also displays the "Wanderlust Live" logo, showcasing one of the top healthy Austin restaurants. Austin Marathon Half Marathon & 5K

 

9. Blenders and Bowls – Downtown & East Side Açaí bowls bursting with fruits, granola, and nut butter. “The Sesher” is a favorite for recovery after hill repeats on Wilke.

 

 

A sign for "The Soup Peddler Real Food & Juice Bar," one of the top Austin Healthy Dining spots, is mounted on a light brick building under a clear blue sky. The sign features a bicycle graphic on the left. Austin Marathon Half Marathon & 5K

10. Soup Peddler – Various Locations Delicious soups, smoothies, and juices perfect when craving something light yet nourishing. Don’t skip their famous bone broth!

 

 

A red car is parked in front of Mr. Natural, a healthy dining Austin spot that serves as a restaurant, bakery, and health food store. The stone exterior and large sign advertise yoga, pastries, and more. Austin Marathon Half Marathon & 5K

 

11. Mr. Natural – East Austin Vegetarian Mexican cuisine that’s hearty yet healthy. Their veggie tamales and green enchiladas offer comfort without weighing you down.

 

 

A modern storefront with large windows and the sign "snap KITCHEN" in red and green letters above the entrance, this spot stands out among healthy Austin restaurants. The building exterior is white with green accents. Austin Marathon Half Marathon & 5K

 

12. Snap Kitchen – Various Pickup Spots Convenient, dietitian-designed meals ideal for busy training weeks. Everything is gluten-free, balanced, and marathon-ready.

 

 

Two tacos on white paper—one with ground meat, cilantro, onion, and avocado; the other with beef, guacamole, red peppers, corn, cotija cheese, and avocado. A delicious find among healthy places to eat in Austin. Austin Marathon Half Marathon & 5K13.Tacodeli – Multiple Locations Fresh, flavorful tacos with a cult following. Refuel with bold bites that make every mile worth it—because recovery tastes better with salsa. 🌮🔥

 

 

A colorful, eclectic café exterior with a sign reading "Bouldin Creek Café." Art decorates the brick walls beneath a bright blue sky. Green plants grow in front, making it a standout among healthy Austin restaurants. Austin Marathon Half Marathon & 5K

 

14. Bouldin Creek Cafe – South First This beloved vegetarian spot is known for its eclectic charm and tasty dishes. The Zucchini Migas make for a delicious pre-run breakfast.

 

 

A restaurant storefront with a sign reading "Honest Mary's Farm to Bowl." Outdoor seating with green chairs and tables is visible under a large striped umbrella. Perfect for runners seeking healthy Austin restaurants, the brick building features large windows and a metal awning. Austin Marathon Half Marathon & 5K

 

15. Honest Mary’s – Burnet & Cedar Park Customizable grain bowls with locally sourced ingredients. Clean, flavorful, and perfect for helping you bounce back strong after tough training days.

 

 

Crossing the Culinary Finish Line 

Training for the Austin Marathon isn’t just about logging miles—it’s a lifestyle. These healthy Austin eateries help runners stay energized, nourished, and excited about every step. Whether conquering hills on Scenic Drive or tapering for race day, eating well in Austin is easy and delicious!

Did we miss your favorite healthy Austin spot? Tag us on Instagram @AustinMarathon and share your go-to places! Let’s fuel up and keep running strong, ATX style. 💪🌟