Offering new tools and packages for brands to engage with over 75,000 attendees
The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in Austin, Texas, the expo invites brands to connect with over 75,000 enthusiastic attendees. New AI tools, flexible pricing, and expanded perks aim to maximize exhibitor engagement and brand visibility.
The 2026 Health and Fitness Expo offers a prime platform for businesses to engage with a passionate, global audience eager for innovative products and services. Located in downtown Austin, the high-energy event provides a unique opportunity to immerse brands within the vibrant endurance community. The Expo will be held at the Palmer Events Center on Friday, February 13, 2026, from 11:00 AM to 7:00 PM, and Saturday, February 14, 2026, from 9:00 AM to 6:00 PM.
A new tiered pricing structure is being introduced for 2026, with booth prices increasing in three phases: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Feb 1, 2026). Exhibitors will benefit from a range of new perks, including an unlimited $10 off race registration code to invite their community to Run Austin®, a one-of-a-kind AI Exhibitor Portal for event weekend guidance, and an AI booth generator to visualize expo setups. Other benefits include options for professional booth photos, team opportunities to represent brands on course, an Exhibitor Lounge with snacks and refreshments, and a professional quality Expo Highlight Video. Additionally, an “Expo Plus Package” is available for purchase until December 31, 2025, valued at $500, which includes mention as a featured exhibitor on the official Austin Marathon Expo webpage, brand offer inclusion in an official pre-event Expo email, and a 50% off race registration code for any distance per 10×10 booth, limited to two. Interested brands can apply here.
“The Health and Fitness Expo is the premier destination for brands to engage with the running community. In 2026, we’re amplifying that connection by introducing a suite of elevated opportunities. Our focus is on empowering exhibitors to showcase their brands in new, impactful ways and forge lasting relationships with our athletes.” – Eleanor Stein, Exhibitor Manager
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
Injury Prevention Strategies for the Long Haul
in Blog postWhether you’re a seasoned endurance athlete or just starting your journey into long-distance running, staying injury-free is key to enjoying the sport and reaching your goals. Here are some proven strategies to help you prevent injuries and keep moving strong for the long haul.
1. Prioritize Proper Warm-Ups and Cool-Downs
Start every session with dynamic stretches and light aerobic activity to prepare your muscles and joints. After your workout, take time to cool down with gentle movement and static stretching to aid recovery and flexibility.
2. Build Mileage Gradually
Avoid the temptation to ramp up your distance or intensity too quickly. Follow the “10% rule”—increase your weekly mileage by no more than 10% to give your body time to adapt and reduce the risk of overuse injuries.
3. Listen to Your Body
Pay attention to aches, pains, and fatigue. Persistent discomfort is a sign to rest or modify your training. Ignoring early warning signs can turn minor issues into major setbacks.
4. Strengthen Supporting Muscles
Incorporate strength training into your routine, focusing on your core, hips, and glutes. Strong supporting muscles help stabilize your body and absorb impact, reducing strain on joints and tendons.
5. Cross-Train for Balance
Mix in activities like swimming, cycling, or yoga to work different muscle groups and prevent repetitive stress. Cross-training also keeps your routine fresh and fun.
6. Invest in Proper Gear
Wear shoes that fit well and are appropriate for your activity. Replace them regularly, as worn-out footwear can lead to poor biomechanics and injury. Don’t forget about moisture-wicking clothing and supportive accessories.
7. Focus on Recovery
Rest days are just as important as training days. Prioritize sleep, hydration, and nutrition to help your body repair and grow stronger. Consider techniques like foam rolling, massage, or ice baths to aid recovery.
8. Seek Professional Guidance
If you’re new to endurance sports or returning after an injury, consult with a coach or physical therapist. They can help design a safe, effective training plan tailored to your needs.
By following these strategies, you’ll set yourself up for long-term success and enjoyment in your endurance pursuits. Remember, consistency and smart training—not just hard work—are the keys to staying healthy and reaching your goals.
Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo
in Blog post, Press ReleaseOffering new tools and packages for brands to engage with over 75,000 attendees
The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in Austin, Texas, the expo invites brands to connect with over 75,000 enthusiastic attendees. New AI tools, flexible pricing, and expanded perks aim to maximize exhibitor engagement and brand visibility.
The 2026 Health and Fitness Expo offers a prime platform for businesses to engage with a passionate, global audience eager for innovative products and services. Located in downtown Austin, the high-energy event provides a unique opportunity to immerse brands within the vibrant endurance community. The Expo will be held at the Palmer Events Center on Friday, February 13, 2026, from 11:00 AM to 7:00 PM, and Saturday, February 14, 2026, from 9:00 AM to 6:00 PM.
A new tiered pricing structure is being introduced for 2026, with booth prices increasing in three phases: Early (May 1–Aug 31, 2025), Regular (Sept 1–Nov 31, 2025), and Late (Dec 1, 2025–Feb 1, 2026). Exhibitors will benefit from a range of new perks, including an unlimited $10 off race registration code to invite their community to Run Austin®, a one-of-a-kind AI Exhibitor Portal for event weekend guidance, and an AI booth generator to visualize expo setups. Other benefits include options for professional booth photos, team opportunities to represent brands on course, an Exhibitor Lounge with snacks and refreshments, and a professional quality Expo Highlight Video. Additionally, an “Expo Plus Package” is available for purchase until December 31, 2025, valued at $500, which includes mention as a featured exhibitor on the official Austin Marathon Expo webpage, brand offer inclusion in an official pre-event Expo email, and a 50% off race registration code for any distance per 10×10 booth, limited to two. Interested brands can apply here.
“The Health and Fitness Expo is the premier destination for brands to engage with the running community. In 2026, we’re amplifying that connection by introducing a suite of elevated opportunities. Our focus is on empowering exhibitors to showcase their brands in new, impactful ways and forge lasting relationships with our athletes.” – Eleanor Stein, Exhibitor Manager
About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.
Fall Running in Austin: Best Local Routes & Scenic Runs
in Blog postAs the Texas heat finally gives way to cooler breezes, fall is the perfect time to lace up your running shoes and explore Austin’s vibrant outdoor scene. Whether you’re a seasoned marathoner or just looking for a scenic jog, the city offers a variety of routes that showcase its natural beauty and energetic spirit. Here are some of the best local running routes and scenic runs to enjoy this fall in Austin.
1. Lady Bird Lake Hike-and-Bike Trail
No list would be complete without the iconic Lady Bird Lake Trail. This 10-mile loop winds through the heart of downtown, offering stunning views of the city skyline, lush greenery, and tranquil waters. The trail is mostly flat and well-maintained, making it ideal for runners of all levels. Early mornings and evenings are especially magical as the sun rises or sets over the water.
For those craving a bit more adventure, the Barton Creek Greenbelt delivers. With over 12 miles of rugged trails, you’ll run through shaded forests, past limestone cliffs, and alongside the bubbling creek. The terrain varies from easy paths to challenging rocky sections, so it’s perfect for trail runners looking to mix things up.
Shoal Creek Trail offers a peaceful escape just minutes from downtown. This 5-mile route follows the creek through parks and quiet neighborhoods, with plenty of shade from towering trees. It’s a great option for a relaxed run or a quick lunchtime jog.
If you want to experience Austin’s skyline from a new perspective, head to the Boardwalk. This section of the Lady Bird Lake Trail features over a mile of elevated boardwalk above the water, providing panoramic views and a unique running experience. It’s especially beautiful at sunrise or sunset.
For a short but rewarding challenge, tackle the stairs at Mount Bonnell. After a quick climb, you’ll be treated to breathtaking views of Lake Austin and the surrounding hills. It’s a great spot for hill repeats or a post-run picnic.
Tips for Fall Running in Austin
Final Thoughts
Austin’s running community thrives in the fall, with cooler temperatures and plenty of races and group runs. Whether you’re chasing a new PR or just soaking in the scenery, these routes offer something for everyone. So grab your favorite running shoes, invite a friend, and discover why Austin is one of the best cities for runners this season!
Why Starting Early Matters: Building a Solid Base in Fall
in Blog postAs the leaves begin to change and the air turns crisp, fall marks the perfect time for marathon runners to lay the groundwork for a successful race season. Whether you’re a seasoned marathoner or gearing up for your first 26.2 miles, starting your training early in the fall can make all the difference. Here’s why building a solid base now is essential for marathon success.
1. Establishing Consistency and Routine
Starting your marathon training in the fall allows you to develop a consistent routine. With cooler temperatures and fewer races on the calendar, it’s easier to focus on steady mileage and healthy habits. Consistency is key for building endurance and preventing injuries, both crucial for marathon runners.
2. Gradual Progression Reduces Injury Risk
Rushing into high mileage or intense workouts can lead to overuse injuries. By beginning your training early, you give your body time to adapt gradually. This slow progression strengthens muscles, tendons, and joints, reducing the risk of common running injuries like shin splints and stress fractures.
3. Building Aerobic Endurance
A solid base phase focuses on easy, aerobic running. This type of training improves your cardiovascular system, increases your body’s ability to use oxygen efficiently, and sets the stage for more intense workouts later. Fall is the ideal season to log those easy miles and build the aerobic engine every marathoner needs.
4. Mental Preparation and Motivation
Starting early gives you time to set realistic goals and track your progress. The sense of accomplishment from sticking to a plan boosts motivation and confidence. Plus, running through the scenic fall landscapes can make training more enjoyable and mentally refreshing.
5. Adapting to Seasonal Changes
Training in the fall helps your body adjust to cooler weather, which can be beneficial for race day if your marathon is in the spring or early summer. You’ll also avoid the pitfalls of starting too late, like trying to ramp up mileage during the busy holiday season or in harsh winter conditions.
Starting your marathon training early in the fall isn’t just about logging miles—it’s about building a strong foundation for success. By focusing on consistency, gradual progression, and mental preparation, you’ll set yourself up for a rewarding marathon experience. Lace up, hit the trails, and make this fall the season you build your best base yet!