Austin Marathon Archives

2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with –

FloTrack’s world-class live broadcast of the Austin Marathon
Olympic silver medalist Leo Manzano, Official Race Ambassador
Raising more than $1 million for nonprofits in 2019
An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
The support of Mayor Steve Adler and the Austin Sports Commission
Austin, Texas – The Live Music Capital of the World
Participants from all 50 states and 38 countries
A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at [email protected].

26.2 Reasons Why Y’all Will Love the Austin Marathon

in Blog post, Explore Austin

Experience the #1 City in America

Finding reasons you’ll love the Ascension Seton Austin Marathon presented by Under Armour was easy. Selecting 26.2 reasons for this blog post was the difficult part! Some said we were crazy, others said we couldn’t do it. But we knew deep down we needed to share this intel with you. Visit The Live Music Capital of the World and experience the best Austin has to offer. Tacos, murals, live music, Austin Gives Miles, cold beer, and ohhh so much more.

We think that country music legend Gary P. Nunn, who played the National Anthem in 2018, said it best “That’s the most fun I’ve had before 9:00 a.m. in a long time.”

Reason #2 you’ll love the Austin Marathon: Under Armour participant shirts!

The below reasons why you’ll love the Austin Marathon are in no particular order, promise.

Austin, Texas – need we say more? Okay, here you go…
Under Armour shirts – you’ll be the envy of those who didn’t run Austin
#DiscoverYourAustin – visit the best Austin has to offer near the Austin Marathon course and try all the tacos (we did all the hard work!) [bctt tweet=”#DiscoverYourAustin – visit the best #Austin has to offer near the #AustinMarathon course and try all the tacos (we did all the hard work!)” username=”austinmarathon”]
Customized belt buckle finisher medals – when you wear your buckle, it will speak of your accomplishment in Austin, Texas, without saying a word
Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre – perfect for the entire family, run out and back on South Congress, then enjoy the finish line festival
Support Austin Gives Miles – run on behalf of an AGM charity and make a difference for a Central Texas nonprofit organization
On-course murals – visit them before, during, or after… your choice, just bring your camera
Reason #7 you’ll love the Austin Marathon: murals on course!
Three-block-long finish line festival – post-race massage, recovery, food trucks, 2 Jumbotrons, hours of live music from 2 bands, and more
Expanded beer garden – celebrate your accomplishments with a cold beer
Live music from 15 bands on course – we’re not the Live Music Capital of the World for nothin’
17 amazing pacer groups – they pace, you race
Manzano Mile presented by Dole– cheer everyone, from families to elites, or stretch out your legs before you run on Sunday
Marathon course showcases all of Austin – north, south, east, and west, drink it all in
Two-day Health & Fitness Expo – purchase official Austin Marathon Under Armour gear, check out the newest running products, grab any last-minute needs
Top-notch start line and finish line VIP – gear check, delicious food, custom cocktails, private restrooms, and more
Photo finish – the magnificent Texas State Capitol is your finish line backdrop
Spectator-friendly course (never more than 4 miles from downtown) – cheer family and friends from multiple spots on course, including the finish line
Thousands of amazing and supportive volunteers – they’re up early and they stay late, ensuring you have the best experience
Unbeatable rates at downtown hotels – save money when planning your Austin runcation
Austin Marathon Winnie – visit our ‘72 Winnebago (just don’t think you can sleep in it!)
Mobile App – all the info you need in the palm of your hand
FloTrack live broadcast – they follow the elite action, then watch every finisher cross the finish line
Leo Manzano: race ambassador – Austinite and Olympic silver medalist in the 1500m (2012 – London)
USATF-certified course – you won’t run anymore or less than you have to, we double checked
22 fully-stocked aid stations featuring nuun performance – grab hydration, make a pitstop, or both (don’t forget to thank the volunteers)
“There’s no better city to recover in.” – Mayor Steve Adler – spend time in our phenomenal city before and after Feb. 16th, take in all that Austin has to offer

26.2. In conclusion, the Austin Marathon begins with a strike of the #RunAustin gong… yeah, you read that right

Friends have raved about Austin. Running partners can’t stop talking about their experience. Now it’s your turn! Reserve your spot at the Austin Marathon start line and experience all that Austin has to offer.

When you Get Knocked Down, Get Up and Run Again

in My Running Story

Runner’s ultimate running goal to culminate with the Austin Marathon

Every runner has experienced the highs and low of running. Everyone experiences failure and success, from elite runners to the casual jogger who just started. The mental aspect of running is just as vital, if not more important than the physical. Jeremy Tavares encountered many of life’s hurdles during training for the 2019 Austin Half Marathon. He never toed the start line and was devastated. Read his edition of My Running Story to learn how he overcame that failure to create his ultimate running goal, his “Forty for Forty.”

“It’s not whether you get knocked down, it’s whether you get up.” – Vince Lombardi, legendary Green Bay Packers coach.

Failure leads to inspiration

I trained for the 2019 Austin Half Marathon and failed miserably. As the sleep-deprived father of a two-month-old, my immune system was shot. I tried to push through, but persistent bronchitis kept winning out. Eventually, I was too far behind in my training to continue. At the time I was devastated. I really wanted to complete this race so I could have a nice shiny medal and a story to tell my son one day. At this point in my life, as I look back, it doesn’t really seem like I’ve accomplished much.

My ultimate running goal, “Forty for Forty”

Your character isn’t defined by how many times you get knocked down. It’s defined by how many times you get up. I was going through some of my running gear (shoes, cold-weather gear, etc…) wondering if I should toss or donate them when I thought about my ultimate running goal. I’ll be 40 years old in a few months. What if I made a commitment to celebrate this milestone by running 40 races. My “Forty for Forty” would start with a few 5Ks and build up to a couple of marathons. That sounded kind of epic! I couldn’t let the idea go. I thought about it all of the time. Sheesh, that would give me stories to tell my son with plenty left over for the grandkids!

2020 Ascension Seton Austin Marathon

Now, I’m training hard and eating smart. The commitment I’ve made to my ultimate running goal is as serious as any I’ve ever made in my life. My own father died at the age of 53. I want to surpass that. So, to get to the point, I’ll be back next year. My “Forty for Forty” will culminate with the 2020 Austin Marathon!

My Running Story is a series of blog submissions from runners just like yourself. They submitted their inspirational running stories as part of a contest to win an entry of their choice to the 2020 Ascension Seton Austin Marathon. Their stories range from crossing their first finish line to drastic lifestyle change due to running. Everyone’s story is different and unique, impacting them in a specific way. While each story is specific to the author, everyone can resonate in some form or fashion because of the power of running. Other My Running Story submissions include Kayleigh Williamson, Kirsten Pasha, Michael Coffey, Samantha Santos, Tom Hamann, Erica Richart, Angela Clark, and Rebecca Galvan.

Children’s Book to Inspire the Next Generation of Runners

in Blog post

Austin family writes children’s book about running

Matt and Hayley Sorenson have both completed the Austin Half Marathon and have run numerous marathons. Running and fitness have been a part of their relationship since before they were married to present day, with their two energetic young boys. In an attempt to help themselves and other parents have positive conversations with their children about why they run, Matt authored and self-published a children’s book entitled My Mommy Runs.

A motivating children’s book for all types of runners

My Mommy Runs is a lively, engaging, and whimsical hardcover children’s book. It’s inspired by running around Austin with kids in tow. The book inspires kids and empowers adults to lead a healthy and active lifestyle through running. With themes of friendship, goal setting, perseverance, and even taking selfies, this book encourages runners of all ages. Moreover, My Mommy Runs teaches children, and adults, that taking care of yourself is not selfish, but an essential part of caring for others.

How the running community helped

The running community played a critical role in making this children’s book a reality. Content and illustrations were inspired by individuals that the Sorensons have met. Dozens of runners reviewed and suggest edits to the book, making sure that the book resonates with a wide range of athletes.

My Mommy Runs is available for purchase

In Austin, Texas, you can currently find My Mommy Runs for sale in-person at Lucky Dog Running. Owner Hill Abell says, “Lucky Dog Running is proud to offer the My Mommy Runs book. It’s a cute book that exemplifies our mission of transforming people’s lives by connecting them to an active lifestyle.”

You can also order the book at www.g5active.com or contact author Matt Sorenson via social media (@g5active) on Instagram, Facebook, or Twitter.

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