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Austin Marathon Agrees to Two-Year Partnership with GU Energy Labs

GU Energy Labs will refuel participants at two on-course Energy Zones

The Ascension Seton Austin Marathon presented by Under Armour introduces GU Energy Labs (GU) as the Official Energy Gel and Chew. GU will refuel participants at two on-course Energy Zones which will be stocked with gels and chews. Austin Marathon has also taken GU’s TerraCycle pledge to upcycle all sports nutrition wrappers and divert them from the landfill. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“GU Energy Labs is thrilled to fuel all Ascension Seton Austin Marathon runners with GU Energy ROCTANE Gels at the on-course Energy Zones,” said Bridgette Travis, Experiential Marketing Manager at GU. “Prior to the race you can stop by the GU expo booth to taste test all 30 flavors of our Energy Gels to make sure there will be an on-course gel flavor that suits your palate.”

Austin Marathon takes GU’s TerraCycle pledge

On race day, GU will provide the following ROCTANE Energy Gels, Vanilla Orange (35 mg of caffeine), Chocolate Coconut (35 mg of caffeine), Blueberry Pomegranate (35 mg of caffeine) and Pineapple (no caffeine) on course. GU Blueberry Pomegranate Energy Chews (no caffeine) will also be available. In addition to other green initiatives, Austin Marathon has taken the GU TerraCycle pledge. TerraCycle-labeled bins will be available throughout race weekend in an effort to divert as many sports nutrition wrappers from the landfill as possible. This free recycling program is in addition to other green efforts. Austin Marathon also recycles, donates additional food and water, and donates discarded clothing to local nonprofits.

“We’re excited for our two-year partnership with GU because it expands beyond Feb. 16th and will allow us to enhance our community engagement efforts,” said Jack Murray, co-owner High Five Events. “GU’s race-day initiatives will support more than 17,000 participants at their Energy Zones while we reduce our event’s footprint.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. Austin Marathon is the perfect running weekend destination. Registration is currently open.

Austin Marathon Announces Sponsorship with Tito’s Handmade Vodka

Agreement marks the second year of Tito’s Handmade Vodka as a sponsor

The Ascension Seton Austin Marathon presented by Under Armour has announced a sponsorship with another Austin original, Tito’s Handmade Vodka. The agreement marks the second year in a row that Tito’s is a sponsor of Austin’s premier running event. Participants will enjoy cocktails at the Tito’s Handmade Vodka Shack Bar inside the beer garden as well as at a bar in the Hilton VIP Experience near the finish line. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

Image of a bartender pouring a drink with Tito's Handmade Vodka at the 2019 Austin Marathon beer garden. “Tito’s Handmade Vodka takes great pride in supporting events in our hometown that bring the community together to give back,” said Zack Flores, National Philanthropic Programs Manager at Tito’s Handmade Vodka. “We’re honored to sponsor this year’s Austin Marathon to continue turning spirits into love and goodness. We’ll see you at the finish line!”

Tito’s will contribute to Austin Gives Miles

Tito’s will contribute to the celebratory finish line festival with custom cocktails and yard games. They will also donate $4,000 to Austin Gives Miles, the Austin Marathon’s philanthropic program benefiting Central Texas nonprofits. Through the company’s Love, Tito’s program, the Tito’s team has supported tens of thousands of causes—from lending a hand to communities affected by natural disasters to protecting the environment we all share to championing programs geared towards underserved communities. To learn more about Love, Tito’s, visit https://www.titosvodka.com/love/.

“We enjoy partnering with Austin companies like Tito’s Handmade Vodka because they love Austin and know how to showcase our city to the world,” said Jack Murray, co-owner High Five Events. “The return of Tito’s Handmade Vodka will add to the Austin experience that our participants travel from all over the world to enjoy.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart. They are within walking distance of many downtown hotels and restaurants. The finish line is in front of the picturesque Texas State Capitol. Austin Marathon is the perfect running weekend destination. Registration is currently open.

Explore Austin and Visit these 6 Places along the Austin Marathon Course

6 Places where you can explore Austin along miles 13-18

This list of 6 places to visit along miles 13-18 of the Austin Marathon course provides a glimpse of Austin before all the skyscrapers and traffic congestion. Take a step back in time and understand some of our city’s history and how Austin came to be the Live Music Capital of the World. Perfect for Austin Marathon weekend or when friends and family visit during the summer. Make sure you explore Austin when you’re in town and take home a souvenir or two from these spots!

Check out our list of places to visit along miles 13-18 of the Austin Marathon course the next time you explore Austin.

The UT Tower.

Looking for more places to explore Austin? Check out our other lists of favorite places along the eastern, southern, and western portions of the Ascension Seton Austin Marathon course.

The UT Tower (Mile 13)

This is one of The University of Texas’ most distinguished landmarks and it was completed in 1937. At 307 feet tall, The UT Tower (110 Inner Campus Drive) towers above campus and watches Austin Marathoners as they run by campus for the first time. The Eyes of Texas will truly be upon you on February 16th! Learn about the Tower’s different lighting configurations and schedule a tour of the UT Tower.

23rd St. Artists’ Market (Mile 13)

Check out a few of our favorite murals at this open-air arts and crafts market (2300 Guadalupe Street). It’s open seven days a week, but the best days to visit are Thursday through Sunday. Local artists sell their handmade work at Austin’s original outdoor art market. You’ll find a piece of Austin to take home with you!

Hole in the Wall (Mile 13.5)

When one visits the Live Music Capital of the World, one must visit Hole in the Wall (2538 Guadalupe Street). Hole in the Wall was founded in 1974 and the likes of Townes Van Zandt, Stevie Ray Vaughan, Lucinda Williams, Gary Clark Jr., St. Vincent, and so many other megastars have graced the stage. So many more that we had to stop listing them in this blog! Grab some grub, order a beer, and enjoy some live music.

Antone’s Record Stop (Mile 13.5)

Image of a classic car in front of Antone's Record Shop. Check out our list of places to visit along miles 13-18 of the Austin Marathon course the next time you explore Austin.

Antone’s Record Shop, an Austin original since 1987. Credit – Antone’s Record Shop Facebook.

Clifford Antone opened the doors of Antone’s Record Shop (2928 Guadalupe Street #101) in the summer of 1987. The shop, another Austin original, is in its original location and contains one of Austin’s largest selections of used vinyl. This is a great place to dig for records, especially if you’re looking for music with a heavy emphasis on blues and Texas artists. 

Elisabet Ney Museum (Mile 15.5)

Elisabet Ney is an iconoclastic German sculptor who moved to Austin in 1882. The building that is the Elisabet Ney Museum (304 E. 44th Street) is her former studio. Ney was also an early leader of the Texas Women’s Movement and a Civil Rights advocate. The museum offers exhibits, special events, workshops, and more. Admission is free.

Hancock Recreation Center and Golf Course (Mile 16.5)

The Hancock Recreation Center (811 E. 41st Street) is named after Lewis Hancock. He brought golf to Austin in 1889. In 1951, the Austin Country Club moved and the land was designated as dedicated park land. Today, the Hancock Rec Center offers varying programs like fitness, dance, youth summer camps, and more. The Hancock Golf Course is a 9-hole, par-35 course.

You have everything you need to explore Austin! This is a great opportunity to check out the course and learn about Austin’s history, whether you’re an Austinite or visiting for the first time. Make sure you double-check their hours before you leave the house. Do you have a spot along mile 13-18 that you love? Let us know on Facebook or Twitter.