Tag Archive for: The Live Music Capital of the World

January Running Playlist Additions – 10 Must-Add Songs

Spice up your tunes with these January running playlist additions

You want music? We’ve got music! Austin is known as the Live Music Capital of the World and we are big music lovers. That’s why we’ve created this #WeLiketheSoundofThat playlist! We share every song on Twitter. Follow us so you know what’s next. We’ve taken 10 of our recent additions and put them in this convenient blog. Listen to the playlist (100+ songs and counting) and refresh your music with these January running playlist additions. Learn how to protect your phone if the forecast calls for rain.

Sexy Back – Justin Timberlake feat. Timbaland

This is an absolute classic. No questions about it. If you stop running for a minute and start dancing, that’s okay. Just remember, you’re the one bringing sexy back!

Figure It Out – Royal Blood

Stuck in a training rut? Add this song to your playlist, take off on your run, and the electric guitar will help you figure it out!

You May Be Right – Billy Joel

Billy Joel has tons of hits, but we chose this tune because this is what long distance runners say when non-long distance runners claim they’re crazy.

Pearl Cadillac – Gary Clark Jr.

This slow, relaxing jam is ideal for the cool down portion of your long run. Plus, it’s our opportunity to ask Gary Clark Jr. if we can use his Pearl Cadillac as our lead vehicle. He’s from Austin too so you know we’ll let him drive!

Lyla – Big Red Machine

This collaboration between Aaron Dessner (The National) and Justin Vernon (Bon Iver) provides a steady tempo. Stay locked into your pace when this song comes on!

Good Times and Bad – Shiny Ribs

Playlists that have this tune from Austin’s own Shiny Ribs are scientifically proven to have more good runs than bad!

Texas Sun – Leon Bridges and Khruangbin

Let’s keep the Texas musician train rolling with this collaboration from Fort Worth’s Leon Bridges and Houston’s Khruangbin! You’ll enjoy the rise of the Texas sun at the start of the Austin Marathon.

Fire – Black Pumas

Keep your training on track and Sunday, February 16th, will be smooth sailing! Pro tip: we’re contemplating adding the entire Grammy-nominated album from Austin’s own Black Pumas to our playlist. It’s that good!

 Little Black Submarines – The Black Keys

If you need a jolt of energy add this jam to your playlist and wait two minutes. Use that time as your warm-up. Then prepare to crank up the intensity!

Rise To The Sun – Alabama Shakes

The lyrics of this song alone warrant a spot on this playlist. Wake up, remember your goals, and attack the day. Plus, Alabama Shakes are legit!

Add these January running playlist additions before you take off for your next run. These 10 songs can pump you up, allow you to catch your breath, or help you focus on the warm-up/cool-down. However you incorporate music, just make sure you can still hear your surroundings. It’s important to know what’s going on around you! Is there something you do that we didn’t list? Let us know on Facebook and Twitter.

2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Perks of the 2019 Austin Marathon presented by Under Armour

Perks of registering for Austin’s premier running event

Registration for the 2019 Austin Marathon® presented by Under Armour officially opens on Friday, June 1st. There are numerous perks to participating in Austin’s premier running event. We break down the race weekend perks included with your registration.

Just think: tour of Austin, sweet belt buckle medals, live music at every turn, amazing food, beer garden, and so much more. It’s okay to get excited, promise!

2019 Austin Marathon race weekend perks

Under Armour gear: perks of the 2019 Austin Marathon

Half marathoner sports his Under Armour shirt on race day.

  • distances for the whole family
    • if 26.2 miles isn’t for you, register for the Austin Half Marathon or the Austin Marathon 5K
  • sweet Under Armour participant shirts and bags
  • choice of numerous downtown hotels
    • within walking distance of the start and finish lines
    • offer discounted rates for participants who book through our website
  • 2-day, jam-packed Health and Fitness Expo (Feb. 15 – 16)
    • test new products
    • sample new nutrition/hydration
    • exclusive, commemorative Austin Marathon gear
    • sit back and relax while you watch the indoor Jumbotron
  • bragging rights for the rest of your life!

Race day perks – February 17, 2019

  • 22 aid stations stocked with nuun performance and water

    belt buckle finisher medals: perks of the 2019 Austin Marathon

    2018 Austin Marathon belt buckle finisher medal.

  • 2 Clif Bar Zones on course
  • belt buckle finisher medals
  • tens of thousands of cheering spectators
  • all the live music you can handle
    • National Anthem singer also playing at the start line
    • 20+ acts on course
    • live performances at the finish line festival
  • 2500 volunteers supporting you with their time, dedication, and energy
  • 17 different pace groups to help you achieve your goals

    professional pacers: perks of the 2019 Austin Marathon

    They pace, you race.

  • tour of all of Austin
    • coolest landmarks (I Love You So Much mural, Hi, How Are You? mural, UT Tower, Stubb’s BBQ)
    • oldest neighborhoods (Hyde Park, Clarksville, East Cesar Chavez)
    • iconic locations (Lady Bird Like (twice), South Congress Ave. 6th Street, Guadalupe Street, University of Texas)

Wait, more perks!

  • FloSports live coverage showing every finisher cross the finish line
    • 2 Jumbotrons at finish line festival to watch coverage
  • Austin Gives Miles
    • make your miles more meaningful when you run on behalf of a Central Texas nonprofit
    • 2018 Austin Gives Miles raised more than $670,000
  • option to purchase access to not one, but two VIP sections
    beer garden: perks of the 2019 Austin Marathon

    Celebrate post-race with friends and family in the Oskar Blues beer garden.

    • start line VIP where you can relax, grab a quick bite, drop your bag, and access private restrooms
    • finish line VIP complete with more live music, delicious snacks, adult beverages, perfect finish line view
  • finish with Texas State Capitol as your backdrop
  • post-race recovery zone
    • recover, roll, and stretch those muscles
    • pre-book a post-race massage
  • finish line festival
    that finish line feeling: perks of the 2019 Austin Marathon

    The moment you realize you accomplished so much on the streets of Austin.

    • Oskar Blues Austin beer garden (for 21+)
    • access to different food trucks
    • 2 different bands
    • largest party on Congress Avenue!
  • awards for various divisions
    • elites
    • age groupers
    • visually impaired runners
  • the spine-tingling, goosebump-initiating feeling of achieving goals and realizing dreams