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Austin Marathon Honored as a 2018 Champion of Economic Impact

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Champion of Economic Impact in Sports Tourism awarded by Sports Destination Management

The Austin Marathon presented by Under Armour is proud to be named a 2018 Champion of Economic Impact in Sports tourism by Sports Destination Management. The Austin Marathon, produced by High Five Events, one of the largest privately owned event production companies in the United States, injected $37.5 million into the Austin economy during race weekend, a $3.1 million (8 percent) increase from 2017. High Five Events partnered with the expert faculty at St. Edward’s University’s Bill Munday School of Business to calculate the findings.

“The Austin Marathon’s annual multi-million dollar economic impact benefits Austin and stimulates our local economy,” said Austin Mayor Steve Adler. “We’re proud to host one of the country’s top marathons, one that annually attracts runners from all 50 states and more than 30 countries. More runners are realizing there’s no better city to recover in!”

Other large-market champions include 2018 NCAA Final Four, 2018 NFL Draft, and The Honda Classic. Sports Destination Management is the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. They announced the 2018 Champions of Economic Impact in Sports Tourism in a special feature in their November/December issue. This year’s winners are responsible for contributing more than $700 million to the national economy over the past year.

Austin Marathon contributed $37.5 million to the Austin economy in 2018

“The Austin Marathon is an excellent example of a sports event that showcases the City of Austin and offers multiple options that appeal to everyone, from the veteran endurance runner to the person who is dipping a toe into the waters of racing for the first time,” Mary Helen Sprecher, Managing Editor, Sports Destination Management. “The fact that this event has such a positive economic impact only reinforces the value of these events to the city and to the greater fitness community as a whole.”

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

2018 Austin Marathon Contributes $37.5 Million to Austin Economy

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Race weekend once again proves financially beneficial for Austin economy

The 2018 Austin Marathon® injected $37.5 million into the Austin economy during race weekend. Click To Tweet The Austin Marathon was able to better calculate its economic impact by utilizing the faculty expertise at St. Edward’s University’s Bill Munday School of Business for the second year in a row. This year’s economic impact on the City of Austin is a $3.1 million (8 percent) increase from the 2017 event.

“The increase of this year’s economic impact report highlights the growth of Austin’s flagship running event, the ever-increasing financial impact it has on the city, and the belief that Austin is a destination for runners from around the world,” said Stacy Keese, co-owner of High Five Events.

An ever-growing partnership

Dr. Ali Dadpay conducted the research for the 2018 Austin Marathon economic impact report. He is a professor of Economics for The Bill Munday School of Business. This year, Dr. Dadpay also looked at High Five Events’ localized spending, volunteer contributions, and jobs created, to measure the direct, indirect and induced economic impact. Dr. Dadpay expects the Austin Marathon’s economic impact to continue growing with the increase of out-of-state and overseas participants and the addition of new routes and new airlines at Austin Bergstrom International Airport.

“The Austin Marathon is becoming a driver of sustainable development in Austin’s metropolitan area and we can see its continuity is paying dividends for our economy,” said Dr. Dadpay. “The Austin Marathon’s economic impact is widespread, benefiting the tourism and hospitality industries the most.”

In 2019, High Five Events and St. Edward’s will work to better understand spectator contributions, the value generated by social media, digital marketing, and digital brand recognition. This is an understudied aspect of such events. Other cities are looking into ways to measure the true impact of marathon events. The Austin Marathon is excited about the continued growth of their partnership with St. Edward’s University.

2018 Austin Marathon Releases New Course

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New course will highlight more Austin landmarks and enhance race day traffic

High Five Events introduces a new course for the 2018 Austin Marathon® that will highlight more of Austin’s iconic landmarks on race day and engage more Austin businesses and restaurants. The new course was designed to provide a better participant and spectator experience and allow enhanced traffic flow along the course, while still finishing with the picturesque Texas State Capitol as every runner’s backdrop.

“I love the Austin Marathon, not just because it reminds me every year of when I ran the half marathon but also because we get to show off our beautiful city to thousands of visitors, and those visitors leave behind tips for service industry workers and taxes that we use for the arts and historic preservation,” said Austin Mayor Steve Adler. “Only one person can come in first, but everyone in town wins the Austin Marathon.”

The first half of the Austin Marathon will remain unchanged. After Mile 12, half marathoners will head south to the finish line while marathoners continue east before turning north and running through The Drag, a portion of Guadalupe St. that runs along the western edge of the University of Texas campus. The course will highlight Austin staples like the University of Texas Tower and historic Hyde Park neighborhood, while taking marathoners on a tour of East Austin’s restaurants, murals, and landmarks. The course map can be viewed on the website.

High Five Events has worked closely with the City of Austin Transportation Department and the Capital Metro Transportation Authority throughout the planning of this beneficial course change. By working with the city and continuing outreach efforts to local communities and businesses, the goals of enhancing traffic flow and highlighting more of Austin will be achieved. An increasing number of businesses and restaurants are opening their doors to accommodate the tens of thousands of runners and spectators who make up race day. All of these contributing factors will lead to the 2018 Austin Marathon increasing its 2017 economic impact of $34.4 million.

“The Bee Grocery is honored to be on the Austin Marathon’s new course; we’re counting down the days to February 18, 2018,” said Brenda Le, owner of The Bee Grocery. “Race day is full of excitement and we know downtown will be buzzing with all of the runners and spectators. Good luck to all the runners!”

The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K. The new course is awaiting final approval from the City Council, expected mid-November.