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Ascension Seton Austin Marathon Continues Expansion Beyond Race Day

Growth continues beyond race day for Austin Marathon

High Five Events continues to grow the footprint of the Ascension Seton Austin Marathon presented by Under Armour® beyond race day. The Ascension Seton Austin Marathon presented several screenings of an award-winning documentary, is involved with several Under Armour runs and demos with the community, and added numerous new partnerships, activations, and race-weekend events. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.

Our associates have been energized by this partnership. We have more than 350 Ascension Seton associates running in the various races and 80 medical team members supporting this weekend,” said Adam Bauman, vice president of business development at Ascension Seton. “I am excited how this partnership has woven Ascension Seton into the fabric of the Austin running community.

Austin Marathon race week actually began on Friday, Feb. 8th, when the Austin Marathon presented several screenings of Skid Row Marathon, an award-winning documentary. There were two Q&As with the producers, Gabi and Mark Hayes, and one of the inspirations of the film, Judge Craig Mitchell. Under Armour will keep the party going during race week, demoing their HOVR shoe line at group runs hosted by various Austin running clubs. Their activations will culminate in the UA HOVR Shakeout Run on Friday, Feb. 15th. There are several official post-race parties where runners can keep the good times rolling after the finish line festival.

The two-day Austin Marathon Health & Fitness Expo (Feb. 15th – 16th) will feature more than 100 vendors, Official Austin Marathon Under Armour gear, and interactive activations. Some of these include: the Austin Marathon’s 1972 Winnebago, Ascension Seton’s sport medicine van, Carvana’s DeLorean, several photo booths, Mr. Peanut and the Planter’s NUTmobile, and various food samplings. Participants can get stretched, a quick massage, or taped for race day at several locations. They can also meet the Austin Marathon pace team and watch the course preview on the Jumbotron.

“The collective buzz during Austin Marathon race week has us excited to support numerous community engagements alongside some of the most influential groups in town,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “The Eastside Beer Runners, RAW Running, and the UA HOVR Shakeout Run will offer runners opportunities to further connect with the community, all culminating in the weekend’s expo, races, and post-race fun.”

Saturday, Feb. 16th, is once again highlighted by the Manzano Mile presented by Dole, named for Leo Manzano, Austin Marathon Ambassador and Olympic silver medalist. Elites will race for a $6,000 prize purse, children will run in the Future Milers of America heat, and families will complete the untimed mile together. Also on Saturday is the newly added Raise Riders Family Bicycle Weekend. The inaugural event is presented by woom bikes USA and Buddy Pegs Media. There are two free children’s bike rides during the Manzano Mile. Families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Austin Marathon Adds Raise Riders Family Bicycle Weekend

The Raise Riders Family Bicycle Weekend joins a host of Austin Marathon weekend activities

High Five Events welcomes The Raise Riders Family Bicycle Weekend to the 2019 Ascension Seton Austin Marathon presented by Under Armour®. The inaugural event is a partnership between woom bikes USA and Buddy Pegs Media. The three-day family-friendly festival will last the entire duration of Austin Marathon weekend (Feb. 15th – 17th) and feature two free youth bicycle events during the Manzano Mile presented by Dole on Saturday, Feb. 16th.

We are excited to bring another special event to Austin that highlights all the tremendous benefits of family bike riding,” said Mathias Ihlenfeld, owner of woom bikes. “Given all the concerns about the rapidly declining emotional and physical health of kids these days, it’s more important than ever to remind parents about the importance of bike riding, and show them how to do it.”

The Raise Riders Family Bicycle Weekend is a multi-day celebration of family bike riding that coincides with the legendary Austin Marathon. The event is presented by local Austin children’s bike company woom bikes USA and the bike-centric children’s media company Buddy Pegs Media. Participating families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more!

“This is an excellent addition to Austin Marathon weekend and a prime example that the evolution of our Health and Wellness Expo is headed in the right direction,” Jack Murray, co-owner of High Five Events.

woom bikes USA is an Austin children’s bicycle manufacturer. woom bikes are designed and developed in Vienna, Austria. woom USA was born in 2014 with the desire to bring the same high-quality and light-weight bike models to families in the United States. Buddy Pegs Media authors, podcast creators, and co-founders, Jannine and Scott Fitzgerald, are a passionate pair of bicycle industry veterans using the foundation of their children’s media brand to build a national cycling curriculum for families with children 2-5 years old.

The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.

Austin Gives Miles: Where Miles and Meaning Meet

Introducing Austin Gives Miles

It’s been reported that less than 1% of the world’s population has run a marathon, roughly seven million people (give or take). There’s an even smaller number of people who run marathons that need to be celebrated; those who run their race on behalf of a charity. Enter Austin Gives Miles, the Official Charity Program of the Ascension Seton Austin Marathon presented by Under Armour.

Austin Gives Miles gives runners from around the world the opportunity to give back to local and national nonprofits. This is accomplished by fundraising in conjunction with their race. Participants can raise funds while training for the marathon, half marathon, 5K, or Manzano Mile.

The concept isn’t unique to the running world. Charity endurance programs are a popular mechanism for charitable organizations to raise money for their causes. What is unique to Austin Gives Miles is that the program celebrates the local charities that make Austin great. Some of these Austin nonprofits rescue dogs, combat homelessness through running, and tackle cancer. Austin Gives Miles has a mission that will tug at your heartstrings and add even more meaning to your miles.

Lance Armstrong, Charity Chaser

The great part about Austin Gives Miles is that no fundraising effort is too small or large. Austin Gives Miles charities are proud, enthusiastic, and supportive of every runner that runs for their cause. Sure, large donations and lots of fundraising dollars are great, but Austin Gives Miles charities celebrate every runner, every connection, and every contribution to their mission. The program is even more exciting this year with the announcement that Lance Armstrong will run the 2019 Austin Marathon on behalf of Austin Gives Miles.

Lance is an Austinite, philanthropist, cyclist, and an avid runner. He is founder and owner of WEDŪ, a content destination designed to provoke and equip people to embody an endurance lifestyle. Lance is the 2019 Charity Chaser, a program started five years ago to raise awareness for Austin Gives Miles. This year, Lance will start the marathon in last place. He will raise money for every marathoner he passes on his 26.2-mile journey. The money raised will be evenly split between the local charities who work hard to make Austin Gives Miles a huge success.

If you are looking for a way to add even more meaning to your miles this February 17th, check out Austin Gives Miles. You can make a donation, support Lance, or raise funds for one of the 30 Austin charities.