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Austin Marathon Announces Under Armour’s Return as Presenting Sponsor

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In its third year, Under Armour’s return allows both brands to continue to positively impact the running community

High Five Events is excited to announce Under Armour’s return as the presenting sponsor of the Ascension Seton Austin Marathon. This marks the third year in a row of their involvement. Under Armour will support athletes in providing innovative run products and supporting the local running community. They will also help racers recover in the Under Armour Recovery Zone. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020. 

Under Armour's return means the UA Recovery Zone will return to the Austin Marathon finish line festival.

Under Armour Recovery Zone at the 2019 Ascension Seton Austin Marathon finish line festival.

“Under Armour is proud to return as the presenting sponsor of the Austin Marathon and support the local running community here,” said Josh Rattet, General Manager of Under Armour Run. “This race offers runners a chance to run through one of the top running cities in the country and brings the community together for an amazing race.”

New for 2020

New for 2020, all finishers of the Austin Marathon (26.2 miles) will earn a commemorative, long-sleeve Under Armour finisher shirt. They will also receive a pair of newly-designed Under Armour Austin Marathon socks like the ones that were so popular during the 2019 Austin Marathon. They’ll also outfit 18,000 participants and 2500 race volunteers with their HeatGear® running shirts. Additionally, Under Armour will provide the Austin Marathon pace team with the newly-designed UA HOVR high-performance running footwear and race kits. Under Armour’s community involvement will deepen as Austin Marathon-related events are confirmed in the months leading up to race day. 

“Our positive impact on the running community has grown significantly throughout the last two years and we expect that trend to continue for a third year,” said Jack Murray, co-owner of High Five Events. “We constantly see Under Armour Austin Marathon shirts and can’t wait to reveal Under Armour’s long-sleeve Austin Marathon finisher shirt!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the Austin Marathon website.

2020 Ascension Seton Austin Marathon Registration Opens June 1st

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2020 Austin Marathon prepares for runners from around the world

Registration for the 2020 Ascension Seton Austin Marathon presented by Under Armour® officially opens Saturday, June 1st. The 29th Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Planning for 2020 began months ago so participants can chase their PR, meet their goals, and celebrate at the three-block-long finish line festival in front of the Texas State Capitol on February 16, 2020.

“We’re proud to share the City of Austin with participants from all over the world and provide them with an experience that lives with them forever,” said Stacy Keese, co-owner of High Five Events. “Vigorous planning has been underway since the final participant crossed the finish line and we can’t wait to share the 2020 Ascension Seton Austin Marathon with the world!”

2020 Austin Marathon perks

Those who register before the first price increase on Monday, June 10th, will receive a free customized nameplate for their finisher medal. Finishers of the Austin Marathon will receive a custom Under Armour long sleeve finisher’s shirt. On course, participants will enjoy 22 fully stocked aid stations, two fuel zones, thousands of cheering spectators, and live music. When runners cross the finish line, they can celebrate at a three-block-long party that will feature the Under Armour recovery zone, a beer garden, local food trucks, Jumbotrons displaying FloTrack’s live coverage, and hours of live music.

Giving back

Austin Gives Miles aims to surpass the $1,187,000 raised for 36 Central Texas nonprofits in 2019. A search is underway to replace Lance Armstrong as Charity Chaser and carry his momentum into 2020. The Charity Chaser will begin the marathon as the final participant and earn money for every marathoner they pass. For the fourth year in a row, AGM was the recipient of a generous matching grant from The Moody Foundation.

Elites

The Austin Marathon Elite Athlete Program will return for 2020. The application process will open during the summer. Joey Whelan (2:17:03) successfully defended his title as Austin Marathon champion. Heather Lieberg (2:42:27) claimed the female crown as the Austin Marathon female champion. Both athletes easily hit the Olympic Marathon Trials B standard. James Ngandu (1:04:32) and Caroline Rotich (1:13:24) were the male and female half marathon champions. All the action was streamed live through the Austin Marathon’s continued partnership with FloTrack.

The Austin Marathon will celebrate its 29th year running in the capital of Texas on February 16, 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination.

The initial pricing structure follows: Austin Marathon ($109), Austin Half Marathon ($89), Austin Marathon 5K benefitting Paramount Theatre ($39). Participants can register for any distance and the Austin Marathon VIP Experience beginning June 1st.

5 Reasons to Run 26.2 Miles

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There are many reasons to run 26.2 miles in Austin, here are 5

Why run 26.2 miles? Because you can! So many people think that a marathon is beyond their capabilities, but people of all shapes, ages, and abilities have successfully run 26.2 miles. Registering for the 2020 Ascension Seton Austin Marathon presented by Under Armour, training over the next few months, and crossing the finish line on Feb. 16, 2020, will show you that you can tackle almost anything if you put your mind to it.

1. 2020 finisher shirts!

In addition to all the other perks, like belt buckle finisher medals, all 26.2 finishers will receive a custom, long-sleeve Under Armour finisher shirt. This design will be unique for 2020, make sure you add it to your collection.

2. Self-confidence boost

Once you complete a marathon, other challenges you face will be easier in comparison. That feeling when you cross the finish line will give you an amazing confidence boost that you can carry for the rest of the year.

3. Raise money for charity

Austin Gives Miles charities and their runners raised more than $1 million in 2019! You can be a part of the journey to try and increase that number for 2020. To run the 26.2 miles is a tremendous achievement, but to do it for charity makes it doubly rewarding.

4. See Austin like never before

Whether you have lived in Austin your entire life or are visiting for the first time, there is no better way to experience it than by running the Austin Marathon. Experiencing the streets with no stoplights as you explore the different neighborhoods and iconic landmarks will make you love Austin even more.

5. Improve your fitness

Yes, you can improve your fitness without running a marathon. But having a race on the calendar will give you the motivation to keep working on your fitness goals. Running is great cardio and requires little to no equipment to get started.

So what are you waiting for? Register now and tell your friends you are training for the 2020 Austin Marathon. Who knows, maybe a few of them will join you on your journey!

 

FloSports Announces Partnership With KXAN To Air Austin Marathon

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Exposure for the Austin Marathon grows with FloSports, KXAN partnership

Today, FloSports, the innovator in live digital sports and original content, and KXAN, the NBC affiliate station in Austin, announced a partnership to globally broadcast and provide live and on-demand coverage of the 2019 Ascension Seton Austin Marathon on FloTrack.com, while KXAN will broadcast to the local Austin market.

The weekend boasts more than 16,000 participants combined in the Ascension Seton Austin Marathon, Half Marathon, and 5K. Live coverage of the marathon will begin at 7:00 a.m. CST on Sunday, Feb. 17th. This year marks the third year of the event being broadcast by FloSports and the first year for KXAN, which will be part of their Simple Health initiative in 2019.

“With the global reach of FloSports and KXAN’s deep connection with the local Austin community, this partnership will provide significant exposure for the Ascension Seton Austin Marathon and its elite runners,” said Jack Murray, co-owner of the Austin Marathon and High Five Events. “The collaboration between FloSports, KXAN, and the Austin Marathon shows commitment from all sides to elevate Austin’s premier running event, both locally and worldwide.”

“We’re proud to again broadcast the Ascension Seton Austin Marathon and cover athletes making their 26.2-mile journey through one of America’s most exciting cities,” said Ryan Fenton,FloSports Director of Global Rights Acquisition. “Every year this race gets more competitive and continues to grow, and both the fans and competitors deserve unprecedented coverage of the event from the moment the race begins all the way through crossing the finish line in front of the iconic Texas State Capitol.”

To access live and on-demand coverage of the 2019 Ascension Seton Austin Marathon and other races, visit FloTrack.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the events across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.

Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans. For more information, visit FloTrack.com or FloSports.tv.