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KXAN Simple Health Named Title Sponsor of Austin Marathon 5K

Austin Marathon KXAN Simple Health 5K will continue to benefit Paramount Theatre

The Austin Marathon KXAN Simple Health 5K will take place on February 16, 2020.

Runners take off at the 2019 Austin Marathon 5K.

High Five Events introduces KXAN Simple Health as the title sponsor of the 2020 Austin Marathon 5K. The partnership includes amplification of the Simple Health initiative, race weekend activations, and year-round media opportunities. The Austin Marathon KXAN Simple Health 5K benefitting Paramount Theatre will take place on Sunday, Feb. 16, 2020.

“We’re proud to support the Austin Marathon through our station-wide initiative, Simple Health,” said Eric Lassberg, Vice President and General Manager of KXAN. “By highlighting all events during Austin Marathon weekend, including the Austin Marathon KXAN 5K, we hope to raise awareness for Central Texans on fun ways to be active within their community.”

Bettering Central Texans

KXAN’s Simple Health is a public service initiative focused on providing its viewers with healthy living and wellness tips across all KXAN platforms. KXAN has partnered with The American Heart Association and focuses on their four tenants; eat smart, add color, move more, be well. The Austin Marathon was recently on KXAN’s Studio 512 to discuss summer training tips as part of KXAN’s fitness focus. KXAN is the Austin, Texas, NBC affiliate. They’re committed to providing Central Texans valuable and local news coverage through its in-depth, investigative brand.

“The growth of our partnership with KXAN has been tremendous and we know the Austin Marathon KXAN 5K will benefit from that growth,” Jack Murray, co-owner of High Five Events. “Their Simple Health initiative aligns with one of our main goals: to get people moving and living healthier lives.”

Austin Marathon KXAN 5K

The Austin Marathon KXAN 5K will begin at 7:30 a.m. Runners will take off 30 minutes after the Ascension Seton Austin Marathon and Austin Half Marathon. It still benefits Paramount Theatre, Austin’s original performing arts venue since 1915. Participants will participate in the only Austin 5K that runs on historic Congress Avenue. The stroller-friendly course is perfect for the entire family. All participants receive an Under Armour participant shirt and a commemorative finisher medal. The current price, $39, will increase to $49 on Tuesday, September 10th. More than 2300 participants registered for the 2019 Austin Marathon 5K.

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Austin Marathon Title Sponsor, Ascension Seton, Returns for Second Year

Ascension Seton’s role as Austin Marathon title sponsor expands positive community impact

High Five Events announces the return of Ascension Seton as the Austin Marathon title sponsor. Entering its second year, the partnership has grown tremendously. Both Ascension Seton and Austin Marathon are focused on helping others improve their lifestyles and helping keep those on the move injury-free. Additionally, Ascension Seton will be the Official Medical Provider. The Ascension Seton Austin Marathon presented by Under Armour will take place on February 16, 2020.

Ascension Seton is excited to return as the title sponsor and Official Medical Provider for the Austin Marathon,” said Adam Bauman, vice president of Orthopedics & Sports Performance at Ascension Seton. “The Austin Marathon reflects the community’s commitment to be an active and vibrant city, and through our partnership with High Five Events and friends of the Austin community, we are committed to promote, support, and facilitate activities for a healthy lifestyle.

Official Medical Provider for race day

As the Official Medical Provider, Ascension Seton doctors and nurses will staff the finish line medical tent and work with Travis County EMS on course. During race weekend, Team Ascension Seton will participate in all events. They will also volunteer their time and have a major presence at the Health and Fitness Expo. Their presence will be felt as they get involved with local running clubs and attend community runs outside of race weekend. Ascension Seton will raise funds and spread awareness as an Official Austin Gives Miles charity. Ascension Seton is part of the largest nonprofit health system in the U.S. and the world’s largest Catholic health system.

“It’s been tremendous to watch this partnership grow and see our continued positive impact on the running community,” said Jack Murray, co-owner of High Five Events. “Ascension Seton’s involvement as Austin Marathon title sponsor has taken our event to another level. We’re pumped to continue supporting Central Texas and the running community together!”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

6 Tips for Staying Motivated During Your Austin Marathon Training

Keep your training momentum high with these tips for staying motivated

For many, training has begun for the 2020 Ascension Seton Austin Marathon. Are you registered and excited for February 16, 2020? Consistently training will prepare you for your distance, but there are factors out there that can sap your motivation. Don’t let that happen! Be diligent, keep your motivation cranked up, and race day will be here before you know it. The tips for staying motivated that you’ll need are below!

Track your progress

Friends pose the 2019 Austin Half Marathon finish line. Accountability is a great tip to stay motivated.

Friends hold each other accountable and keep them motivated all the way to the finish line.

Motivation can be quickly lost when you don’t see progress. It’ll feel like you’re not going anywhere. Track your progress to stay motivated! You can see the data for each workout, improvement from week-to-week, and total mileage once you cross the finish line. We run with Under Armour’s MapMyFitness. The insights are tremendous, it lets you know about everything, including stride and cadence.

Find accountability

We can’t stress this enough. Running with a friend or your local running group (like RAW or Austin Runners Club) will elevate your motivation. The accountability factor is real and it benefits everyone. Everyone wants to cross the Austin Marathon finish line and you want to help each other get there. Accountability will keep that pact intact, especially if you have trouble getting up in the morning

Reward yourself

One reason people lose motivation is they focus on the big goal – the Austin Marathon finish line. That’s fantastic, but it shouldn’t be your only goal because that one goal will produce only one reward. Set up monthly, weekly, or daily goals and reward yourself! Get out of bed for that early morning workout? Get your favorite coffee. Complete your weekend long run? Grab friends for brunch at an East Austin restaurant like Sour Duck Market or Buenos Aires Cafe.

Prep your stuff the night before

Lance Armstrong, the Austin Gives Miles Charity Chaser, at the 2019 Austin Marathon finish line. Running on behalf of Austin Gives Miles is a great tip to stay motivated.

Lance Armstrong was the 2019 Austin Gives Miles Charity Chaser, lending his legs and his miles!

Your alarm goes off, you roll out of bed, just trying to get out the front door. The last thing you want to do is think about what you need for your run or to pack a bag so you can shower at the gym. Knock all this out the night before and set your bag near the front door. This will save time in the morning and ensure you don’t forget something important, like soap, deodorant, or your underwear! Pro tip: sleep in your running clothes to save even more time!

Find a cause to support

Run for someone or something other than yourself! A great place to look is Austin Gives Miles – the Austin Marathon’s philanthropic program. Austin Gives Miles supports 30+ Central Texas nonprofits, helping them raise funds and increase awareness for their cause. There’s a range of causes for runners to choose from! Pick a nonprofit you love, lend your legs and miles, and make a difference with your training.

Sign up for a race

There are benefits to registering for another race before February 2020 arrives. It’ll act as another goal for you to work towards, you can test your hydration/nutrition plans, and eliminate some of those race-day jitters. 3M Half Marathon presented by Under Armour is the perfect tune-up race for the Austin Marathon. It has one of the fastest half marathon courses in the country and is 4 weeks before the Austin Marathon. 

Keep your momentum levels on HIGH. The more you have fun during your training, the faster February 16th will arrive. Incorporate these tips for staying motivated throughout your training. Do you have a tip that keeps you motivated during your training? Let us know on Facebook or Twitter.