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Austin Marathon Brews Another Partnership with Oskar Blues Brewery

Oskar Blues Brewery Austin will be Official Beer sponsor for fourth year in a row

The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. This partnership is entering its fourth year in a row. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the beer garden. Located at the 3-block-long finish line festival, the beer garden is for finishers aged 21 and over. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

We don’t have to be part of every occasion but the moments of celebration and accomplishment, like at the Austin Marathon, are definitely the ones we want to remember and be part of with the ones we love,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin.

Austin beer garden with Austin-brewed beers

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather. They can also listen to live music, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and a few other locally-brewed Oskar Blues beers. If runners visit the brewery after race day, the first beer is on the house when runners show their bib.

“Our partnership continues to grow just like the popularity of the Oskar Blues Brewery beer garden on race day,” said Jack Murray, co-owner of High Five Events. “The post-race celebration lasts for hours as friends and family celebrate their Austin Marathon accomplishments on historic Congress Avenue.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

Love for Running Transcends Stage IV Cancer Diagnosis

Not even Stage IV cancer can extinguish Axel’s love for running

Runners often credit running for helping them through tough times. Having a bad day? Go for a run? Stress at work? Log some miles on the trail? Frustrating situation? Visit the track for speed work. Axel Reissnecker’s story is the exact same. His love for running is unquestioned and the foundation upon which he relied after his cancer diagnosis. Read Axel’s edition of My Running Story and learn why he’s returning to an old tradition after defeating Stage IV kidney cancer.

Axel Reissnecker and his family celebrate after finishing the 2007 Cap10K. His love for running helped him defeat Stage IV cancer.

Axel and his family (left to right – son Sven, wife Karin, daughter Anja, son Felix) after Cap10K. Credit – Alex Reissnecker

Love for running turns into a tradition

Hi, I’m Axel Reissnecker. I’ve always had a love for running, though I didn’t start participating in races until I turned 44. After my first 10K in the fall of 1997, I quickly ramped up and ran my first marathon in Austin in 1998. This became a kind of tradition with 10 consecutive Austin Marathons from 1998 until 2007. Another annual tradition for me is running the Cap 10K in a costume. I even won first place twice in the costume contest! Eventually, after years of running road races, I switched to the “dark side,” aka trail running. I started running even longer distances, up to 100 miles.

In 2012, I was diagnosed with kidney cancer, Stage IV, which meant the cancer had already spread. I began chemo after the removal of my left kidney and the secondary tumor in my sinuses. However, this did not stop me from running. Less than four weeks after kidney surgery I was back on the trail and speed-hiking a 50-mile race.

The running tradition returns

Seven years later, at age 66, I am much slower than I used to be. This is also partially due to the side effects of the chemo. I also somewhat cut down on long-distance running. Nevertheless, I still like to run. It clears my mind and keeps me relaxed, balanced, and always in a good mood. Running also comes with a lot of health benefits. For example, it helps keep my blood pressure under control without taking meds. Rain or shine, there is nothing like being outdoors and enjoying a good run.

By the way, in 2017 I decided to return to the annual tradition of running the Austin Marathon. So, when you see an old geezer huffing’ and puffin’ towards the finish line on Congress Avenue on February 16, 2020, that might be yours truly!

My Running Story is a series of blog submissions from runners just like yourself. They submitted their inspirational running stories as part of a contest to win an entry of their choice to the 2020 Ascension Seton Austin Marathon. Their stories range from crossing their first finish line to drastic lifestyle change due to running. Everyone’s story is different and unique, impacting them in a specific way. While each story is specific to the author, everyone can resonate in some form or fashion because of the power of running. Other My Running Story submissions include Kayleigh Williamson, Kirsten Pasha, Michael Coffey, Samantha Santos, Tom Hamann, Erica Richart, Angela Clark, Rebecca Galvan, and Jeremy Tavares.

2020 Austin Marathon Seeks Official Sponsorship Opportunities

Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.