running Archives

Staff Picks: Favorite Clif Bar Products

July 11, 2018/in Blog post /by tteichh5e

See the High Five Events staff’s favorite Clif Bar products

The staff at High Five Events are always on the go. When they’re not producing world-class events they’re running around Town Lake, swimming in Barton Springs, and riding bikes on the Southern Walnut Creek Trail. Nutritious snacks are needed to keep them going. That’s where Clif Bar, the Austin Marathon’s Official Nutrition, comes into play. Their renowned products are delicious, healthy, and perfect for active lifestyles. Clif Bar’s product line has something for everyone! Check out the @HighFiveEvents staff's favorite @ClifBar products. Click To Tweet

So many Clif Bar products to choose from!

Stacy – Tart Cherry Berry Fruit Smoothie Filled Bar

Jack – Chocolate Chunk with Sea Salt Bar

Dan – Salted Watermelon Bloks

Tina – Peanut Butter & Honey with Sea Salt Bar

William – Salted Watermelon Bloks

Joey – White Chocolate Macadamia Nut Energy Granola

Laura – Chocolate Chip Bar

John – White Chocolate Macadamia Nut Bar

Scott – Blueberry Almond Butter Nut Butter Filled Bar

Emily – White Chocolate Macadamia Nut Bar

Upgrade Your Training with Under Armour’s Map My Run

June 27, 2018/in Blog post /by tteichh5e

Tap into Map My Run’s data and become a better runner

Registration is open for the 2019 Austin Marathon and you’ve got your sights set on February 17, 2019. Completing 13.1 or 26.2 miles is a phenomenal achievement and we’ve got your back every step of the way. Whether this is your first or tenth event, you’ll need a training plan. Proper preparation is critical to race day success and Map My Run can get you to the finish line. .@UARunning's @MapMyRun is an excellent tool to use during #AustinMarathon training. Click To Tweet

Sync miles to Map My Run with Under Armour connected shoes.

Under Armour’s HOVR Phantom can automatically sync milage to Map My Run. Image: Under Armour

Map My Run is a free app that you can download to your phone. You can upgrade to the MVP subscription to eliminate ads, access personalized training plans, and use live tracking. Either way, you can discover the best running routes within your city, save and share your favorites, and connect with a community of more than 50 million runners. This helpful running app is ranked #21 in the Health & Fitness section of the iTunes App Store and has a rating of 4.8.

Other benefits

discover running routes around the world while traveling for work or vacation
access stats like pace, route, distance, calories, and elevation
connect with 400+ devices to import and analyze data in one place
track shoe mileage with Gear Tracker
UA Record Equipped connected shoes can automatically sync data with app
sync data with many popular apps and wearables
share workouts on Facebook and Twitter
Join Challenges to compete with others, climb the leaderboard, and win prizes

Download the app today and begin analyzing your running data. Connect with your local runner friends and make new friends from around the world. Then execute your training plan on February 17, 2019! Follow Map My Run on Facebook, Twitter, and Instagram.

2018 Austin Marathon Contributes $37.5 Million to Austin Economy

June 26, 2018/in Blog post /by tteichh5e

Race weekend once again proves financially beneficial for Austin economy

The 2018 Austin Marathon® injected $37.5 million into the Austin economy during race weekend. Click To Tweet The Austin Marathon was able to better calculate its economic impact by utilizing the faculty expertise at St. Edward’s University’s Bill Munday School of Business for the second year in a row. This year’s economic impact on the City of Austin is a $3.1 million (8 percent) increase from the 2017 event.

“The increase of this year’s economic impact report highlights the growth of Austin’s flagship running event, the ever-increasing financial impact it has on the city, and the belief that Austin is a destination for runners from around the world,” said Stacy Keese, co-owner of High Five Events.

An ever-growing partnership

Dr. Ali Dadpay conducted the research for the 2018 Austin Marathon economic impact report. He is a professor of Economics for The Bill Munday School of Business. This year, Dr. Dadpay also looked at High Five Events’ localized spending, volunteer contributions, and jobs created, to measure the direct, indirect and induced economic impact. Dr. Dadpay expects the Austin Marathon’s economic impact to continue growing with the increase of out-of-state and overseas participants and the addition of new routes and new airlines at Austin Bergstrom International Airport.

“The Austin Marathon is becoming a driver of sustainable development in Austin’s metropolitan area and we can see its continuity is paying dividends for our economy,” said Dr. Dadpay. “The Austin Marathon’s economic impact is widespread, benefiting the tourism and hospitality industries the most.”

In 2019, High Five Events and St. Edward’s will work to better understand spectator contributions, the value generated by social media, digital marketing, and digital brand recognition. This is an understudied aspect of such events. Other cities are looking into ways to measure the true impact of marathon events. The Austin Marathon is excited about the continued growth of their partnership with St. Edward’s University.

Perks of the 2019 Austin Marathon presented by Under Armour

May 25, 2018/in Blog post /by tteichh5e

Perks of registering for Austin’s premier running event

Registration for the 2019 Austin Marathon® presented by Under Armour officially opens on Friday, June 1st. There are numerous perks to participating in Austin’s premier running event. We break down the race weekend perks included with your registration.

Just think: tour of Austin, sweet belt buckle medals, live music at every turn, amazing food, beer garden, and so much more. It’s okay to get excited, promise!

2019 Austin Marathon race weekend perks

Under Armour gear: perks of the 2019 Austin Marathon

Half marathoner sports his Under Armour shirt on race day.

distances for the whole family
- if 26.2 miles isn’t for you, register for the Austin Half Marathon or the Austin Marathon 5K
sweet Under Armour participant shirts and bags
choice of numerous downtown hotels
- within walking distance of the start and finish lines
- offer discounted rates for participants who book through our website
2-day, jam-packed Health and Fitness Expo (Feb. 15 – 16)
- test new products
- sample new nutrition/hydration
- exclusive, commemorative Austin Marathon gear
- sit back and relax while you watch the indoor Jumbotron
bragging rights for the rest of your life!

Race day perks – February 17, 2019

22 aid stations stocked with nuun performance and water
2018 Austin Marathon belt buckle finisher medal.
2 Clif Bar Zones on course
belt buckle finisher medals
tens of thousands of cheering spectators
all the live music you can handle
- National Anthem singer also playing at the start line
- 20+ acts on course
- live performances at the finish line festival
2500 volunteers supporting you with their time, dedication, and energy
17 different pace groups to help you achieve your goals
They pace, you race.
tour of all of Austin
- coolest landmarks (I Love You So Much mural, Hi, How Are You? mural, UT Tower, Stubb’s BBQ)
- oldest neighborhoods (Hyde Park, Clarksville, East Cesar Chavez)
- iconic locations (Lady Bird Like (twice), South Congress Ave. 6th Street, Guadalupe Street, University of Texas)

Wait, more perks!

FloSports live coverage showing every finisher cross the finish line
- 2 Jumbotrons at finish line festival to watch coverage
Austin Gives Miles
- make your miles more meaningful when you run on behalf of a Central Texas nonprofit
- 2018 Austin Gives Miles raised more than $670,000
option to purchase access to not one, but two VIP sections
Celebrate post-race with friends and family in the Oskar Blues beer garden.
- start line VIP where you can relax, grab a quick bite, drop your bag, and access private restrooms
- finish line VIP complete with more live music, delicious snacks, adult beverages, perfect finish line view
finish with Texas State Capitol as your backdrop
post-race recovery zone
- recover, roll, and stretch those muscles
- pre-book a post-race massage
finish line festival
The moment you realize you accomplished so much on the streets of Austin.
- Oskar Blues Austin beer garden (for 21+)
- access to different food trucks
- 2 different bands
- largest party on Congress Avenue!
awards for various divisions
- elites
- age groupers
- visually impaired runners
the spine-tingling, goosebump-initiating feeling of achieving goals and realizing dreams

Posts