Austin Marathon, nuun Announce Two-Year Partnership
Austin Marathon will feature nuun’s latest product, nuun performance, on race day
High Five Events is thrilled to announce a two-year partnership between the Austin Marathon® and nuun®, the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink. The partnership with nuun, the Exclusive Hydration for the Austin Marathon, will make the Austin Marathon the first marathon in Texas, and third in the nation, to feature nuun performance on course.
“From the epic scenery and live music on course to the energetic neighborhood crowds and clean planet initiatives, the Austin Marathon is a must for every runner,” said Kevin Rutherford, nuun President and CEO. “We, at nuun, are proud to provide all runners on course with optimal and clean hydration that is used by all, from pros to first-timers.”
nuun will provide their recently released and optimally balanced nuun performance to all participants. On-course flavors include blueberry strawberry and orange mango. nuun products will also be available at the start and finish lines. nuun performance precisely balances electrolytes and carbohydrates to fuel athletes during long and strenuous efforts. Additionally, nuun and the Austin Marathon will increase community engagement and product awareness by offering free samples to training clubs, hosting happy hours, and supporting various demo runs around Austin.
“nuun offers pioneering products and a phenomenal community engagement strategy that will continue to have a positive impact on Austin’s premier running event,” said Jack Murray, co-owner of High Five Events. “We’re glad they’ll be with us every step of the way for 2018 and 2019.”
The Austin Marathon will celebrate its 27th year running in the capital of Texas on February 18, 2018. Austin’s flagship running event annually attracts runners from all 50 states and 20+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Participants can register for the marathon, half marathon, or 5K.