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Austin Marathon Brews Another Partnership with Oskar Blues Brewery

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Oskar Blues Brewery Austin will be Official Beer sponsor for fourth year in a row

The Ascension Seton Austin Marathon welcomes back Oskar Blues Brewery Austin as the Official Beer sponsor. This partnership is entering its fourth year in a row. The Austin Marathon will feature Oskar Blues signature Austin-brewed beers at the beer garden. Located at the 3-block-long finish line festival, the beer garden is for finishers aged 21 and over. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“We don’t have to be part of every occasion but the moments of celebration and accomplishment, like at the Austin Marathon, are definitely the ones we want to remember and be part of with the ones we love,” said Leilani Howard, Marketing Manager Oskar Blues Brewery Austin.

Austin beer garden with Austin-brewed beers

Oskar Blues Brewery Austin, the original craft beer in a can, will offer participants and spectators 21 and older their award-winning, Austin-brewed beers on race day. The Austin Marathon’s beer garden will provide runners and their friends and family a place to gather. They can also listen to live music, relax, and celebrate their accomplishments. They’ll enjoy any one of Oskar Blues’ signature craft brews post-race. Available beers include Austin’s own Dale’s Pale Ale, Mama’s Little Yella Pils, and a few other locally-brewed Oskar Blues beers. If runners visit the brewery after race day, the first beer is on the house when runners show their bib.

“Our partnership continues to grow just like the popularity of the Oskar Blues Brewery beer garden on race day,” said Jack Murray, co-owner of High Five Events. “The post-race celebration lasts for hours as friends and family celebrate their Austin Marathon accomplishments on historic Congress Avenue.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registration is currently open.

2020 Austin Marathon Seeks Official Sponsorship Opportunities

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Secure your official sponsorships with a world-class event 

Birds eye view of the 2019 Austin Marathon start line from a drone. Brands can partner with this world-class event with their official sponsorship.

2019 Austin Marathon group photo. Credit – Pat Wong.

The Ascension Seton Austin Marathon is seeking official sponsorships with companies wanting to associate themselves with one of the sports’ top events in the #1 city in America. The 2019 Austin Marathon had an estimated combined total of 125,000 participants, volunteers, and race-day spectators, an economic impact of $48.5 million for the City of Austin, and online impressions that soared into the millions. Official sponsorships with the Austin Marathon are ideal for companies looking to increase their brand recognition and strengthen their brand loyalty within the local and global health and fitness community. High Five Events owns and produce the Austin Marathon.

“The Austin Marathon has become one of Austin’s premier events due to their economic impact, global footprint, and ability to showcase Austin as the amazing city that it is,” said Austin Sports Commission’s Drew Hays. “Their continued growth in 2019 and trajectory for 2020 showcases the opportunity businesses have to increase their brand recognition in Austin and within the global endurance community.”

Official sponsors can utilize corporate social responsibility benefits like large-scale volunteer opportunities. This includes increased employee health and wellness through event participation and enhanced community engagement both pre-race and race weekend.

Sponsor perks

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden in the Austin Marathon's 3-block-long finish line festival.

Runners show off their Austin Marathon finisher medals at the Oskar Blues Austin beer garden. Credit – Ed Sparks.

Official sponsors of the Austin Marathon can benefit from being associated with – 

  • FloTrack’s world-class live broadcast of the Austin Marathon 
  • Olympic silver medalist Leo Manzano, Official Race Ambassador
  • Raising more than $1 million for nonprofits in 2019
  • An exciting Elite Athlete Program focused on showcasing the sport’s top athletes
  • The support of Mayor Steve Adler and the Austin Sports Commission
  • Austin, Texas – The Live Music Capital of the World
  • Participants from all 50 states and 38 countries
  • A 3-block-long finish line festival complete with beer garden, recovery tent, live music, and more

“The Austin Marathon’s growth and community support have increased along with the uptick in sponsorship involvement,” said Jack Murray, co-owner of High Five Events. “Brands utilize this opportunity to engage with their audience and align with a world-class event whose reach expands beyond race day.”

The 29th annual Austin Marathon will take place on Sunday, February 16, 2020, in Austin, Texas. Earlier this year, Austin’s premier running event featured more than 16,000 participants from all 50 states and 38 countries. Sponsorship and partnership inquiries can be sent directly to Jack Murray at sponsorship@highfiveevents.com.

Marathon Grows to $48.5 Million in Economic Impact

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Austin Marathon’s contributions to Austin’s economy in 2019 experienced major jump 

Runners traveled from all 50 states ad 38 countries to participate in the 2019 Austin Marathon, which contributed $48.5 million to the Austin economy.

Runners traveled from all 50 states and 38 countries to participate in the 2019 Austin Marathon.

High Five Events proudly announces that the 2019 Ascension Seton Austin Marathon presented by Under Armour pumped $48.5 million into the Austin economy during race weekend. The Austin Marathon was able to better calculate its economic impact by providing more detailed data and continuing its partnership with Dr. Ali Dadpay, Associate Professor of Finance at the Gupta College of Business at the University of Dallas. This year’s economic impact on the City of Austin is an $11 million (23 percent) increase from the 2018 event. The growth of Austin’s flagship running event continues to benefit Austin and the Austin economy.

“The Austin Marathon’s economic impact is growing because of the increasing participation rate and more spectators supporting the event,” said Dr. Dadpay. “High Five Events collecting a wider array of quality data has improved the accuracy of our estimations.”

Analyzing the data

For the third year in a row, Dr. Ali Dadpay conducted the research for the Austin Marathon economic impact report. Dr. Dadpay reviewed participants’ survey data, tax revenue, High Five Events’ localized spending, and jobs created. Additional data points were reviewed, including money raised for Austin Gives Miles, participants’ spending, and hotel room nights. This data allowed him to measure direct, indirect and induced effects. Dr. Dadpay expects the Austin Marathon’s economic impact to continue to grow with the increase of out-of-state and overseas participants. 

“The 2019 economic impact report highlights the ever-increasing, annual financial impact the Austin Marathon has on the Austin economy,” said Stacy Keese, co-owner of High Five Events. “The continued growth of Austin’s flagship running event furthers the belief that Austin is a destination for runners from around the world.”

2020 will mark the Austin Marathon’s 29th year running in the capital of Texas. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. The start and finish locations are just a few blocks apart and within walking distance of many downtown hotels and restaurants. Participants finish in front of the picturesque Texas State Capitol, making the Austin Marathon the perfect running weekend destination. Registration is still open on the Austin Marathon website.

Running in the Rain: 7 Tips That’ll Make it More Fun

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Running in the rain happens, make sure you’re ready

Most runners love running in the rain, especially on a warm day. It also prepares you for what you might encounter on race day. If you’ve ever been caught unprepared in a rainstorm you know it can become a headache. You’re completely soaked, your clothes are heavy, you can’t keep your phone dry, the list goes on. Avoid the headache and enjoy running in the rain with these 7 tips. 

Check the weather

Screenshots of the KXAN Weather app, which runners should check before running in the rain.

Before you run, check the weather, forecast, and radar with the KXAN Weather app.

This should be an automatic, regardless of the weather. Get the latest information straight to your phone with the KXAN Weather app (Apple or Android). Make sure you know the temperature, humidity, winds, rain chances, etc. so you can plan your run accordingly. If there’s lightning, delay your run or move your workout inside. If there’s no lightning, get ready to have some fun! Running in the rain is great because it breaks up your training, helping you stay motivated.

Protect your phone

Or any other electronics you run with that can’t get wet. Most electronics are meant to get wet and can handle rain and excessive sweat. Make sure yours can do this before running in the rain! Get yourself a SPIbelt with Waterproof Accessory and you’re good to go. No SPIbelt? No problem! Just grab a Ziplock bag from home!

Wear reflective clothing

As always, wear reflective clothing. If it’s raining chances are it’s cloudy and dark. The roads are wet. Make sure drivers and anyone else on the roads can see you. And make sure you can see them! Your clothing should also wick away sweat from your body, especially if you’re wearing a rain jacket or trash bag.

Apply Body Glide

Prevent chaffing before it begins so you can still run your best! We don’t run in the rain all the time, so preparing for clothes to be soaked that aren’t normally soaked is a great strategy. They can rub in different ways or not protect skin like they normally do. If you know of chaffing areas, apply Body Glide to them before you head out the door.

Wear a rain jacket/hat

Runners wears layered clothing when running in the rain.

Wear layers that you can take off as needed.

The trick is to stay as dry as possible. We know, easier said than done. A good, reflective rain jacket will repel the water off of you, keeping your clothes dry. This is why you need your clothes to wick sweat. Don’t forget your hat, it’ll help keep the rain out of your face. Pro tip: if you’re at your race, wear a large trash bag that you can eventually throw away if the rain is expected to stop.

Dress in layers

If it’s chilly outside, dressing in layers can help your body maintain its core temperature. This is critical in ensuring you don’t get sick. It also allows you to take off layers if you get too warm. Running in the rain can be fun, but we don’t want you to get sick. 

Pack extra clothes/towel

You don’t want to be soaked all day! Whether you’re going home or headed to the office, having a towel and spare clothes will make a world of a difference. The faster you can get out of your wet clothes the better. You’ll immediately feel better once you dry off and put on fresh clothes.

No need to get bummed with rain in the forecast. You’re now armed with 7 tips that’ll keep you running in the rain. Your training for the Ascension Seton Austin Marathon can proceed! It’s better to be prepared and have it not rain than to be unprepared and caught in the rain. Is there a tip you use that we didn’t mention? Let us know on Facebook or Twitter.