Ascension Seton Austin Marathon Continues Expansion Beyond Race Day
Growth continues beyond race day for Austin Marathon
High Five Events continues to grow the footprint of the Ascension Seton Austin Marathon presented by Under Armour® beyond race day. The Ascension Seton Austin Marathon presented several screenings of an award-winning documentary, is involved with several Under Armour runs and demos with the community, and added numerous new partnerships, activations, and race-weekend events. Nearly 16,000 runners from all 50 states and 35 countries will run the 28th annual Austin Marathon on Sunday, Feb. 17th.
“Our associates have been energized by this partnership. We have more than 350 Ascension Seton associates running in the various races and 80 medical team members supporting this weekend,” said Adam Bauman, vice president of business development at Ascension Seton. “I am excited how this partnership has woven Ascension Seton into the fabric of the Austin running community.”
Austin Marathon race week actually began on Friday, Feb. 8th, when the Austin Marathon presented several screenings of Skid Row Marathon, an award-winning documentary. There were two Q&As with the producers, Gabi and Mark Hayes, and one of the inspirations of the film, Judge Craig Mitchell. Under Armour will keep the party going during race week, demoing their HOVR shoe line at group runs hosted by various Austin running clubs. Their activations will culminate in the UA HOVR Shakeout Run on Friday, Feb. 15th. There are several official post-race parties where runners can keep the good times rolling after the finish line festival.
The two-day Austin Marathon Health & Fitness Expo (Feb. 15th – 16th) will feature more than 100 vendors, Official Austin Marathon Under Armour gear, and interactive activations. Some of these include: the Austin Marathon’s 1972 Winnebago, Ascension Seton’s sport medicine van, Carvana’s DeLorean, several photo booths, Mr. Peanut and the Planter’s NUTmobile, and various food samplings. Participants can get stretched, a quick massage, or taped for race day at several locations. They can also meet the Austin Marathon pace team and watch the course preview on the Jumbotron.
“The collective buzz during Austin Marathon race week has us excited to support numerous community engagements alongside some of the most influential groups in town,” said Ari Perez, Fleet Feet Austin’s Operating Partner. “The Eastside Beer Runners, RAW Running, and the UA HOVR Shakeout Run will offer runners opportunities to further connect with the community, all culminating in the weekend’s expo, races, and post-race fun.”
Saturday, Feb. 16th, is once again highlighted by the Manzano Mile presented by Dole, named for Leo Manzano, Austin Marathon Ambassador and Olympic silver medalist. Elites will race for a $6,000 prize purse, children will run in the Future Milers of America heat, and families will complete the untimed mile together. Also on Saturday is the newly added Raise Riders Family Bicycle Weekend. The inaugural event is presented by woom bikes USA and Buddy Pegs Media. There are two free children’s bike rides during the Manzano Mile. Families will enjoy family-friendly group rides, woom bike demos, Buddy Pegs Bicycle Playdates (for children 6 and under), author readings, raffles, bicycle scavenger hunts, and more.
The Austin Marathon will celebrate its 28th year running in the capital of Texas in 2019. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations in the heart of downtown Austin puts participants and spectators near all the action and within walking distance of restaurants, hotels, and shops. Finishing with the picturesque Texas State Capitol as your backdrop is icing on the cake for the perfect running weekend destination. Registration is open for all distances.
